What is UX and few tips how to improve it using WordPress

April 21. 2020

In 2020, having a website simply isn’t enough anymore. That’s why if you are using WordPress, and you most likely are since it’s a popular CMS all over the world, you need to move on from the basic WordPress platform. If you are stumped and don’t know what to do in order to create a profitable website, you should know that your focus should always be on improving the user experience or UX. Do you know what is UX and what constitutes it? But, more importantly, do you know how to improve it?

Today, we dig deep into what makes people click and remain on your website. You certainly don’t want to be a temporary stop between what people need and the website where they get it.

The basics of UX

As mentioned, beautiful user experience is mandatory if you want to have a profitable website. But how do you create the ideal environment that will be appealing to your target audience? As it turns out, there are three key things that you need to take into consideration:

1. Design
2. Usability
3. Content

Have you ever heard of the saying ‘don’t judge a book by its covers’? Well, reality is oftentimes different. You can rest assured that people will judge the credibility of your website based on your website design. If you have a beautiful-looking website, then you are only a few steps away from total success.

Besides an appealing website, your interface also has to be easy to navigate for people of all ages and proficiencies. And it goes without saying that it also needs to be filled with useful content that will convince your potential customers that you are an expert in your area of expertise. Bear in mind that none of those things will be sufficient unless you work on the constant maintenance of your WordPress website. Without it, all of your efforts will quickly go in vain.

Knowing what is UX isn’t enough – here’s how to improve it

Listing the three main components of good user experience means nothing unless we go into detail. And that’s precisely what we intend to do.

First and foremost, keep your design nice and simple

Sometimes, web designers put in incredible efforts in creating web designs that will win awards. There’s only one glitch in that system – complex and award-winning websites usually lack usability. Your website visitors want to come to your website and find the information they need quickly and effortlessly. That’s why functionality will always win over complex design. 

You now know very well what UX is and how you need to use it for achieving certain business goals. So don’t go overboard trying to impress your potential customers. Instead, think whether or not your design will confuse them. There is nothing wrong with using a standard blog layout. Keep in mind that our team always advises natural and minimalistic designs that will focus on usability rather than intricate designs.

Introduce navigational elements

Any person that visits your website should be able to effortlessly navigate through it. We have already established that you need to provide your website visitors with the ability to find what they are looking for without wasting their time. That’s where navigational elements enter the scene. Think of one or more of the following as absolute essentials for positive user experience: 

• A navigation bar
• A search box 
• Breadcrumbs
• A list of categories and tags

Even if you do manage to attract plenty of visitors, a lot of them will leave after exploring the one page they came for. But with these navigational tools, you will allow them to search through the rest of your website, creating a positive user experience. Turns out that the question of what is UX is more complex than it seems.

Quality content that looks good

Now, it goes without saying that you should focus on creating high-quality content for your website. It needs to contain every piece of information your visitors could be interested in, as well as cover topics related to your industry. But if you want to improve user experience, writing a stellar piece of text won’t be enough. You also need to ensure that it looks good.

If you are asking yourself how you can make your content seem more engaging, you should know that it’s much simpler than it looks. For example, proper formatting of your WordPress posts will make all the difference. The use of bold, italic, and images will make parts of your tex pop up. Compelling content has the power to make readers more interested in your products/services and you ought to use it to the max.

Effective CTAs

Landing visitors on your website isn’t enough, simply because they won’t be sure what to do next. That’s what CTAs are here for – to give your visitors a gentle push in the right direction. But to do that, you need to ensure that the CTA on your website is properly placed. Let’s be honest – people like to take action by putting in as little effort as possible. For that reason, you need to place the CTA near relevant content, but make sure it doesn’t overlap with it. If you are unsure about the placement and other things that constitute CTAs, you can use a plugin that will help you with different CTA management options. We suggest you take a look into OptinMonster or Monarch as a couple of good options.

What is UX if not the feeling of satisfaction in your potential customers

Give people a chance to find what they need without breaking a sweat and you can be sure that you will create a good user experience. Luckily, we have not only answered the ‘what is UX’ question, but we have also given you a couple of useful tips for improving it. Then again, you won’t need much luck – you already have everything you need.