Ways to Boost Your Website’s Domain Authority
December 19. 2020
With modern SEO practices and trends in online traffic, it is more important than ever to have decent website domain authority. Therefore, we are quite surprised that a large number of people either haven’t heard of this aspect of online presence or don’t know how to tackle it. So, to help clear things up, we are first going to cover what website domain authority is. Then we are going to go over the basic ways in which to boost your website’s domain authority.
Why is it important to improve your website’s domain authority
So, what is the website’s domain authority? Well, in a nutshell, it is the ranking that your website has in search results. The higher of an authority you are, the better the odds are that your website will come up in first page results in search engines like Google or Bing.
Some of the more experienced readers might say: “But wait, doesn’t Google already have a ranking score for websites? Aka page rank.” And to them we say kudos. Google does have a ranking system for websites which helps sort the search results. Website domain authority, on the other hand, is a system developed by third-party companies like Moz. Therefore, while it isn’t as important as Google ranking, it is still an important part of it. And seeing that website domain authority can be much easier to boost then Google rank, you should definitely consider investing in it.
How to boost your website’s domain authority
The beauty of boosting the website’s domain authority is that it is surprisingly straightforward. You only need to use some basic SEO techniques and maintain a healthy online presence. But, the difficult thing about it is that results don’t come overnight. Just like real-life authority, this is something that you need to dedicate your time and effort to build and maintain. So, let’s see what you’ll have to tackle.
Dealing with off-page SEO
In order for your website to have decent authority, it needs to be contacted with other, well-established websites. This is usually done through careful linking and by ensuring that the links you have are well running. This is what we call building your linking profile, and it is the key part of off-page SEO. To improve your lining profile you need to:
- Get rid of bad links.
- Acquire good links from reputable websites.
- Update existing links as necessary.
- Get incoming links from other high-authority websites.
It is important to note that link building is a huge topic. If you really want to tackle it properly you need to look into blogger outreach, natural link building techniques, and proper link maintenance.
Dealing with on-page SEO
By on-page SEO we primarily mean the content that you post. There are hundreds, if not thousands of guides that go into much detail in how to ensure that your website is SEO friendly, so we won’t get into much detail here. The basics that we are going to mention are:
- Planning and using your keyword properly.
- Ensure proper use of headings.
- Images and videos need to be SEO optimized, not just written content.
- Adding internal links is a must.
- Content formating for decent SEO results.
Writing SEO friendly content can be surprisingly difficult to do, especially if you consider that you have to do it on regular basis. So, it is not uncommon for people to hire professional content writers and have them ensure the SEO standard.
Considering that link building is part of SEO management, it is safe to say that it also can be cumbersome to tackle. This is why business websites often opt for hiring SEO management companies to help them out. Doing so from the start is a good idea, as properly setting up your online presence is invaluable.
Here we get to the more intricate details of SEO management. The good thing about them is that, once you set them up you are pretty much done. But, in order to set them up, you need to have some basic knowledge of WP functionality and SEO management. Once you do, here is what you’ll need to tackle:
- Registering your website with Google Search Console.
- Creating an XML sitemap and submitting it to Google.
- Helping Google search engine spiders crawl through your website with ease.
- Switching to HTTPS (if you haven’t already).
- Adding structured data info.
Again, if you are unfamiliar with this, don’t shy away from hiring a professional to help you out.
While having a website with decent SEO will bring in an audience, that audience won’t stay for long if your website doesn’t perform properly. Therefore, if you wish to maintain a decent website authority, you need to ensure that your website is up and running as intended. To do this you’ll need to:
- Update WP as often as possible.
- Update and replace plugins.
- Ensure the safety of your website.
- Delete unnecessary content from your website.
Here, again, it is vital that you set up your website properly. A decent website is far easier to maintain and update, which is something that you’ll need to do in order to maintain its speed.
The final way to boost your website’s domain authority is to ensure that your website is mobile-friendly. This is usually easy to do, but only if you do so from the get-go. More and more people rely solely on their phones for web surfing, which is why having a mobile-friendly website is only logical.