Verify Your WordPress Site on Pinterest

In order to make the most of your website, you need to harness the power of social media. Interestingly, one of the most important websites that sometimes gets overlooked is Pinterest. It’s great for any site that relies on getting its message across by using images. Some users even go as far as to describe Pinterest as a visual search engine. You can verify your website in order to get more functionality and access to analytics for the pins you publish. In this article, we will take a look at how to verify your WordPress site on Pinterest.

The importance of verifying your website

Over the years Pinterest has grown from just an image-sharing website to a large all-encompassing social media platform. Hop aboard, because Pinterest is only getting bigger and attracting more users every month. It’s an invaluable resource for anyone running a blog that hosts plenty of images and video files. Like we already mentioned, by verifying you gain access to analytics, but also additional features like an ads program and detailed stats for your photos. Thankfully, there’s also an easy way to embed a Pinterest widget to your website, which will add pins to your site. Users who save pins from your pages will increase the likelihood of your site going viral. Any surge in user interest will also quickly get recognized by search engines – further increasing visits to your site. Make your content easy to share, after all, that’s where Pinterest and widgets come in handy.

Pinterest min page showing multiple images.
Pinterest is notable for images, which users pin and add to collections.

Here is how to verify your WordPress site on Pinterest

Verification is a simple 3 step process. Follow our guide to understand how it’s done and go through the steps one by one.

  1. Upgrade to a business account

The first thing you need to do is to upgrade your Pinterest account to a business one. Simply do this by logging in to Pinterest and selecting the ‘Unlock business tools’ option from the down arrow menu. You will immediately see the list of features available for business accounts. Pinterest will require you to submit business details and describe your brand goals. These are all routine options menus; however, you can also pick the option to advertise on Pinterest. If your marketing budget allows it, this can be a great way to draw more visitors to your page. Put a bit of money into ads to get the ball rolling and watch the number of visitors steadily grow.

You should also make sure that your WordPress page looks presentable since Pinterest attracts users who value beautiful aesthetics. Choose a WordPress theme that is appropriate and load your website with striking images which visitors will want to share. We need to emphasize that you will have very little time to form a good first impression with visitors to your website. How your website looks will determine if casual visitors choose to stick around and check out your other content. Make it sparkle and pop with flashy and colorful images.

  1. Claim your website

After you have switched your personal account to a business one, it’s now time to claim your website on Pinterest. Your new business hub page will offer you a ‘Claim domain’ button. You can also do this from the Settings available in the down arrow menu. You will need an HTML tag, and Pinterest itself offers a handy guide to help you claim your website. Luckily, this step is straightforward and easy.

Data showing Pinterest audience and engagement.
Gain access to statistics about user engagement with a verified Pinterest website.
  1. Add HTML tag to your website header

Meta tags in the HTML header of your website are an important part of SEO. HTML tags provide details about your site to search engines by summing up information on your pages. Meta tags are a must for any website and they influence how users perceive your site even before they enter. We’ve compiled a guide for adding meta tags that will further explain the process.

Pinterest requires you to add an HTML tag to confirm that you own the website. It is an integral part in how to verify your WordPress site on Pinterest. Here is how to add the tag to your site:

  • By claiming your website on Pinterest you will receive a confirmation tag from them, which you need to insert into your site.
  • Go to your WordPress dashboard and in the Yoast SEO go to the Social
  • Paste the Pinterest tag here and save the changes.
  • Now you will need to wait for the verification process to complete. This can take up to 24 hours.
  • Congratulations, your WordPress site is now verified on Pinterest!

How to get the job done

We understand that some people can get confused by headers, tags, and HTML code. If you feel that you aren’t up to the task of fiddling with your website, you can hire professionals to do it for you. Contact us at WP Full Care to see what we can do for your site. You don’t need to be a tech wizard to have an amazing website. Leave the management, maintenance, and security to professional developers, while you focus on running your business.

Frustrated woman using laptop.
If you are confused or frustrated you can hire professionals to help.

Promote your blog section

While Pinterest, and any other social network for that matter, can be used to promote any website – it is best put to use by promoting your blog section. Now that you’ve learned how to verify your WordPress site on Pinterest, it’s up to you to spread the word. Do your best to promote your website and load it with content. Information, news, and tips always draw users to websites. Search engines also recognize the value of blogs and will drive users your way if you have an active website. Obviously, blogs are the best way to post updates and news about your products or services. However, remember to fill your articles with images and let users pin and link them through Pinterest.


As you can see, the process of how to verify your WordPress site on Pinterest is fairly simple. Just follow the 3 easy steps we outlined in this guide and your website will be verified in no time. After verification is complete you will have access to statistics for images and an ads program. Both of these functions are valuable if you plan to run an online marketing campaign for your website. If you get stuck or don’t figure out how to do it on your own, feel free to contact us and we will do our best to help you out.


404 error404 pageabove the foldadvanced cssAIDA modelakismet pluginbacklinks auditbehavior patternbounce ratebrowser compatibilitybulk deletecaching pluginscall-to-actionchild themecode snippetcolor schemecomment sectioncompetitors' backlinkscontact formconversion ratecreate child themeCTA buttoncustom pagecustom themedead linksdefault configurationdigital marketingdomain authorityeasy manageedit main pageediting toolsemail marketingengaging contentFAQ pluginsfilter spamfix site errorfolder structurefree pluginsfriendly toneGoogle analyticsgoogle rankingsGravity Forms pluginguest postingHeadless WordPressHow toimage optimizationincrease readabilityindex errorsinfluencer marketingkeyword researchlibrary assistantlink managementlink trackingloading speedlocal businesseslong-tail keywordsmedia replacemedia restrictionmobile optimizationmoney onlinemulti currency pluginsmysql queryonline presenceonline validatorpage builderpage creationpopup pluginproducts and servicesquality imagesquality serviceReact JSreaction buttonsredirect chainsresponsive designschema markupsearch rankingsearch termsSEO for bloggersSEO optimizationSEO professionalsSEO tipsSEO toolsshort linkssocial mediasocial media plugins for WordPressssh commandsstatic pagetargeted audiencetechnical performancetest metrictext formattheme setting uptime utilizationtips and trickstraffic increaseunique visitorsuser accessuser engagementuser experiencevisual designvisual elementsvisual reportweb crawlersweb hostingwebsite architecturewebsite auditwebsite designwebsite elementswebsite maintenancewebsite optimizationWebsite problemswebsite securitywebsite structureWhat’s new in WordPresswhite spacewoocommercewordpressWordPress admin email verification noticeWordPress debug modeWordPress functionalityWordPress pluginWordPress pluginsWordPress recovery modeWordPress responsive designwordpress securitywordpress themewordpress theme editwordpress tipsWordPress tips and tricksWordPress web hostingwp security