Ultimate Guide to Geotargeting in WordPress
April 26. 2021
You can use geotargeting, in general, to present personalized content to internet users in a particular geo-location. It’s a proper strategy to provide a good user experience by creating customized offers. As a result, it will lead to an increase in good traffic and boost your conversion rates. This becomes essential if you are running a local business and want to target customers in your area. But, also quite important for other businesses that need to answer to high demands in different regions. Considering a large portion of business websites use WordPress, learning how to use geotargeting in WordPress becomes vital.
Geotargeting in WordPress
To be specific, the entire point of geotargeting is to increase profit by targeting the audience in the right areas. Whether it’s a city, country, or a large geographical region, your business can offer its services or products based on the location of users. Of course, everyone has different demands, and your ability to answer them can considerably increase the chance of your business success. Also, another aspect is to take care of the security and maintenance of your WordPress website. If you feel that your website might experience a security breach, or is not performing as it’s supposed to due to malicious spam from some areas, geotargeting can help you limit those threats. Finally, the third aspect is to reduce the cost by redirecting the bandwidth only to the targeted audience.
What is Geotargeting?
In essence, geotargeting allows you to create and modify your offers, including your website content, products, and service, to more relevant customers. That’s why many companies are using it as a part of their marketing efforts. Usually, one of the reasons is that it can significantly boost user engagement by providing more relevant offers. If properly conducted, it can increase conversion rates and create more sales. When you want to grow your business, you can use geolocation to precisely tailor your offer for various targeted audiences. Of course, it requires a lot of research of different markets. But, once you know what demand exists in specific areas, you can use this information to benefit your business.
How to use Geotargeting in WordPress?
You can use various tools to analyze the local market situations, for example. With Google Analytics as one of the leading tools, you can mostly track and monitor your website traffic. This will show you where your visitors are coming from and give you an insight into potential changes you can necessarily apply to your business model.
For WordPress, you can choose between a number of plugins that can help you optimize your offer taking geolocation into consideration. Some of the most popular plugins for geotargeting are:
- Geotargeting PRO
- CF Geo
- IP Geo Block
Most of these plugins allow you to show your customized offers to specific locations. However, you can use some of them also to block traffic. Reasons for this are many, including security precautions, or saving your bandwidth for more profitable markets.
Best plugins for Geotargeting in WordPress
TrustPulse is one of the best notification plugins you can use to increase your conversions. It’s basically a social proof tool designed around FOMO (fear of missing out) philosophy. It considers that people are more likely to buy a service or product if they see recommendations from others. With TrustPulse, you can easily increase the number of subscribers and increase your sales. The most interesting part is that you can use it to check from where your customers are accessing your WordPress or WooCommerce website. And this is what allows you to create better offers and motivate users for engagement.
PushEngage allows you to send notifications without asking for personal information from visitors. It only separates the audience based on their location by creating subcategories. As a result, you can acquire high conversions by making personalized offers for each group. Quite a convenient plugin for presenting your sales, discounts, and different other events.
One of the easiest ways to get geo-location of visitors is with the MonsterInsights plugin. Combining the power of Google Analytics, you can easily check users’ information, and see how people are coming to your site and use it. Installation and activation are pretty much straightforward. Once it’s complete, you can check numerous visitors’ data to monitor the consumers’ behavior and adjust your offer for different regions.
4. Geotargeting PRO
Geotargeting PRO is probably one of the best geolocation plugins you can find for WordPress. Basically, it allows you to check statistics of different parts of your website. From a singular page to your navigation menu. This provides you with valuable information and means to make location-specific offers, and to adjust the same offers for different areas. For example, when you need to adjust your shipping prices for different countries.
One of the most comprehensive plugins you can use for geotargeting is OptinMonster. It efficiently combines popups and conversion tools to help you increase sales, grow your business, and get more email subscribers. All you need to make it work is to create an OptinMonster account and connect it with your WordPress with this plugin. After that, you can create your marketing campaign for specific regions by choosing between numerous options like popups, floating bars, slides, and more. Overall, the best part is that after you set the desired criteria, their campaign builder offers you a live preview of the campaign.
One of the most interesting WordPress plugins is definitely Geolocation. It gives you an option to geotag different types of content on your website and display a map. When you want to show the location of a specific store or an event, this plugin offers a perfect solution. Another convenience is that you can create directional instructions for your users to easily find anything you need them to, on a map. However, due to changes in Google policy, you need to acquire a Google Maps API key before you can start using it.
When you want to use geo-data to make specific offers based on users’ locations, the WPForms plugin is the right choice. By all means, this WordPress form builder is not only good to create quality forms. With its addon, you can quickly collect numerous geolocation information from your users. With just a few clicks, you can easily add and preview your form anywhere on your website.
With GeoDirectory, you can create your own business directory with all location data. This quality geotargeting plugin allows you to create customized listings of offers based on the location of your visitors. In general, when you want to create different content for different countries, for example, you can use GeoDirectory to manage prices, products, search options, social sharing, reviews, and many more.
9. CF Geo
If you have an online store for customers around the world, you probably need an option to customize everything from the offer to currency. This is where CF Geo comes into play as one of the best WordPress plugins for businesses. It will check from where your visitors are coming from and give them a custom list of products, for example. Most importantly, they will see prices in their native currency with vat and other tax information available.
10. IP Geo Block
In some cases, you want to limit your offer to a specific region or to exclude certain areas from access. And this is where IP Geo Block can help. This geotargeting WordPress plugin can often be a great tool if you have security issues. Or, if you want to get rid of irrelevant visits that are skewing your analytics.
Overall, Geotargeting in WordPress can certainly help you reach the right audience. Or, in some cases, to prevent a specific audience from accessing. Either way, every local and global business will benefit from additional insight into their visitors and their habits. Basically, this gives you the means to create different offers, target less competitive markets, or increase the general performance of your business website.