Tips to Make Your Website Popular: 5 Ways to Increase Traffic

Nowadays, it can be pretty hard to attract new visitors to your website. You always have to be up to date and aware of all the trends happening at the current moment. The changes are happening way too fast for anyone to keep up as much as they’d like to. Let’s take a guess and say you already know these facts. Also, you’re reading this text precisely because you know all this info. You’re wondering how to make your website more popular? Say no more. In the text below, we’ll show you some tips to make your website popular. Stick around for some stuff that might come in handy.

#1 Mobile optimization

Did you know that more than half of all internet traffic comes from mobile phones? Now that you do, it’s really not that hard to figure out why one’s website should be optimized for mobile users. It’s one of the top website standards for 2022. Also, the percentage of mobile users is only going to go up. Even now Google sees mobile website traffic as more important, so… Yeah, there’s no need to finish that one.

Design & functionality

It’s very important your website has a unique visual presentation. But, the functionality part shouldn’t be avoided. A good-looking website that takes a million years to load is not something folks find attractive. Quite the contrary!

A person holding a smartphone.
More than half of all internet traffic is generated via mobile phones. If your site is not optimized for mobile use, that’s no good.

#2 Use social media platforms to promote your website

This one probably goes without saying. Using social media platforms (Facebook, Instagram, TikTok, Twitter, etc.) is a great strategy for attracting new visitors. Being visible out there in the social media arena is one of the necessities nowadays. If you want your brand or business to succeed, that is. Anyway, use your social media channels to get people curious about your business. Oh, and we almost forgot Pinterest.

Other useful info

Make sure your copywriters produce interesting content that will make social media users hot for your company. Now, that might sound a bit dull, the whole get-people-hot thing, but that’s the way it is. If you don’t have interesting content, social media users will most likely avoid your channel/website.

Working with influencers

You need to check if there are any people inside your industry that have already captured the attention of the public eye. See if you can work something out with them. Contact them and see if they’re ready for collaboration. You never know how much will your social capital increase after this.

#3 Invite people to guest blog on your website

By having guest bloggers on your website you’ll make sure that you always have some fresh content available for your visitors. It would be best if your guest bloggers had a good social media following. That way, they can share the articles they write on your website with a wide audience. Needless to say, that’s a good promotion for your business. You’ll also be able to establish new business connections, which is great.

Influencers, once again

As we’ve previously mentioned, keep an eye out for people in your business branch that already established themselves as public figures. They can boost your traffic enormously.

A person blogging.
Invite guest bloggers to write articles on your website. Not only will you increase traffic, but you’ll also get a chance to establish new business connections.

#4 Use good visual language

Okay, we might’ve mentioned this at the beginning of this article on tips to make your website popular, but it’s best we further elaborate on it. Having good visual language that speaks to your audience is a must. It’s the quickest way of communication out there. For example, quality images will help attract people to your website. But, there’s much more to it than just beautiful pictures.

A minimalist design

You don’t want your audience having a hard time browsing your website. Everything needs to be pretty much out there. You can’t get lost browsing a quality website. That’s why a minimalist site is way better than the one crowded with tabs, links, and everything that can get in the way of easy browsing.

#5 Don’t be afraid to try new strategies

This one’s pretty abstract, and it doesn’t involve using this or that to attract visitors. In other words: try out different methods that we haven’t seen yet and see if they work out. Maybe guerilla marketing is more your thing? There are many strategies out there waiting for your creative genius to notice them. Wow, that was pretty poetic… Anyway, we’re suggesting you use your imagination and come up with a strategy that can involve everything or nothing we mentioned above.

A paper that says Marketing Strategy.
Go into total DIY and create a marketing strategy we haven’t seen yet! Let the creative juices flow!

What have we got so far?

Okay, let’s do a quick checkup of the strategies we’ve mentioned. Here are 5 ways you can increase traffic on your website:

  • Mobile optimization – more than half of internet users connect thru mobile phones. You don’t want to lose that audience.
  • Use social media platforms for promotion – there’s no need to emphasize this one. You already know everything.
  • Invite people to guest blog – find influential people in your branch and see if they’d be interested in guest blogging on your site.
  • Create a unique visual language – it’s the fastest way of communication. Adopt the minimalist concept for your webpage.
  • Don’t be afraid to step into the unknown – try to find your own way of communicating with the public. We’re eager to see new marketing strategies that will serve as examples for generations to come.

Final words

So, there you have it, folks. These were some of the tips to make your website popular. Hopefully, five of these ways we’ve shown are great starting points towards reaching a bigger audience. By following them, you’re bound to strike gold. Okay, it might take some time, but being patient is also one of the virtues a successful business owner must possess.