Tips to Make a Google Ad Landing Page in WordPress
October 14. 2022
People who click on your Google Ads will be taken to your landing page. They can then become leads and potential consumers after learning more about your products or services. But in order to achieve the desired results from your Google Ads campaign, you should focus your efforts on creating a unique landing page. That’s the best way to maximize conversions and signups from your Google Ads. We at WP Full Care know how important this is so we’ve created a thorough guide that will help you make a Google ad landing page in WordPress. But first, let’s find out why you need a custom landing page.
Google Ad landing page – why do you need it on your WordPress website?
People who click on your Google ad can be sent to any page of your WordPress site. This might be a preexisting page on your site like a quote request form, product page, etc. However, if the landing page isn’t relevant to the ad the user clicked on, sending them to a generic website may confuse them. Because of this, customers may decide to leave and never return to your site. To avoid this from happening, it’s important to make a unique and interesting Google Ad landing page in WordPress which will consequently help you increase Ad impressions.
In fact, experts in PPC advertisement advise that using landing pages for Google pay-per-click (PPC) advertising campaigns facilitates the conversion of visitors into leads and customers. In addition, a PPC landing page (pay-per-click) that stands on its own can:
- Make your ads more appealing to potential customers and raise your ad ranking.
- Find ways to reduce your PPC and CAC.
- Using paid ad groups, you can boost the success rate of your current offers.
For this reason, many prosperous webmasters design special landing sites for their Google Ads. This way, you can adjust the page as needed to achieve the objectives of your Google Ad campaign. Including a call to action (CTA) button, a credit card payment form, and persuasive social proof like customer reviews and testimonials are all good ways to increase purchases.
How to optimize your Google Ad landing page in WordPress?
Knowing how to optimize your landing page for Google Ads is a must before you can make a page that converts well. That way, you can check off every box on the list of must-haves for a successful landing page.
If you want to make a unique and effective Google Ad landing page in WordPress here’s what you should pay attention to:
- Loading times are a major factor in keeping visitors on your site.
- Your site should be mobile-friendly by automatically adjusting to the viewer’s device.
- Be sure the ad’s messaging and your landing page’s design are consistent for optimal results.
- Adapt your page’s content to the specific interests of your various reader subgroups. Doing this with dynamic text replacement allows you to tailor your response to each user’s unique set of circumstances, such as the terms they used in their search.
- To keep visitors on your site, you should make navigation simple and intuitive. In many circumstances, you can even do away with the top navigation bar.
- Utilize trust badges and social proof such as testimonials, reviews, and star ratings to strengthen your credibility.
- Include the CTA button multiple times on the page, even if you’re only using one call to action. This will provide the user with several points of contact and conversion.
How to make a Google Ad landing page in WordPress?
As you probably could have guessed, the easiest way to make a Google Ad landing page in WordPress is to use a plugin. One of the best ones out there is SeedProd and in this article, we’ll give you a quick tutorial on how to use it.
Using SeedProd, you can quickly and easily design stunning landing pages that will be displayed to everyone who clicks on your Google Ads. SeedProd’s integration with a wide variety of third-party sales and lead-capture technologies means you can maximize your productivity. Some examples are Google Analytics and other leading email marketing platforms.
Once you install and activate the SeedProd plugin, it’s pretty straightforward to use. It has a library of 150 pre-made, category-specific templates made by experts in the field. You may make a gorgeous coming soon page, put your site into maintenance mode, design a unique WordPress login page, and more by selecting from the tabs along the top.
Using SeedProd to make a Google Ad landing page
To begin creating your Google Ad landing page, click on the “Add New Landing Page” option. You can choose one of SeedProd’s templates, too as they’re highly customizable. You can even research how many people are using Google Ads to make money with their WordPress blogs and websites using this plugin. Simply click on the “Sales” tab and SeedProd will now display all of the available templates that are geared toward increasing your sales.
In order to use a certain layout for your Google Ad landing page, all you have to do is select it and then select the “Choose This Template” button. The next step is to name the page and as soon as you do that, SeedProd will assign a relevant URL to your landing page.
Although you’re creating this website as a landing page for a Google Ad campaign, it would still be wise to optimize it for search engines. If you take the time to optimize your landing page for search engines, you may see an increase in traffic from the SERPs. When you’re finished inputting data and ready to begin editing the page, select “Save and Begin Editing the Page.”
Here, you’ll find lots of pre-built sections such as price tables, countdowns, and client testimonials. Using these pre-made modules, you can quickly create a fully functional Google Ad landing page. By using SeedProd blocks like spacers, columns, and dividers you’ll be able to quickly organize and arrange your Google Ad page. Simply add blocks to your Google Ad landing page by dragging and dropping them from the library onto your page design.
We hope this article helped you make a Google Ad landing page in WordPress. As you can see, it’s pretty easy if you use SeedProd. However, you can always leave it to the pros and reach out to WordPress experts to handle all aspects of your website for you.