Tips to Create a Services Section in WordPress
March 16. 2021
WordPress is a popular content management system that powers more than 30% of all websites. It offers a specific environment, based on themes and plugins, that allows almost anyone to build websites. If you are running a business and want to present your services online, WordPress might be the easiest way to help visitors understand what you have to offer. This is why knowing how to create a services section in WordPress becomes imperative. It will grant you a perfect way to clearly display your offer with all the necessary details in one place.
Choosing a way to create a services section in WordPress
With so many people browsing the internet daily, chances are your website will get a lot of traffic. A part of those visitors are coming from other parties and know exactly what they are looking for. But others might need more conviction and additional information about what you have to offer. This makes the service section an essential part of every business website. If you have enough knowledge, you can probably create it yourself. But, if you are not sure about how to do it, WP Full Care professionals can help. By creating a detailed display of information about each service, you can tilt the odds in your favor.
How this benefits your website?
When looking for a product, visitors need more detailed information before they make a choice. They want to know what it’s used for, how to use it, and what features it has. The same goes for your services. But, the problem is that all that information can easily clutter your website pages. That’s why the service section is useful to separate it from the rest of your website. In general, you can create one page that sums the entire offer. And if needed, create a separate page with further explanations for each service. There, you can include materials like images, prices, links, and many other elements.
What should you include in the services section?
Overall, there are a few key elements every services section should include:
- Clear and visually appealing list of all services
- Detailed information about each service
- Separate or general pricing table of your services
- Links to other pages with more information if necessary
- Available payment options and contact information
- And optionally, customer testimonials and live chat support
In addition, to make it more functional and SEO-friendly, there are a plethora of additional elements you can use. Including CTA, share buttons, plans, packages, and many others.
Creating a services section in WordPress
Even with all the information mentioned above, creating a services section is not too complex. Basically, it’s almost like creating any other page in WordPress. Almost… Because sometimes, you will have to plan far in advance if you want your services to be in the foreground. Fortunately, there are WordPress themes and plugins to make the service section a lot easier to build and maintain.
Select a proper theme
Any business that strives for success needs a strong online presence. This encompasses its websites’ visual appeal, functionality, and strong SEO. One of the best things about WordPress is that visual appeal and functionality are completely covered through themes. There are numerous builders you can use and thousand of different themes for each type of website. So, if you want your business services to be elegantly presented to your visitors, you can choose one of the best themes for commercial purposes. Also with a strong emphasis on services sections. Currently, some of the best themes you can use are:
- AC Technician
For example, the Hestia WordPress theme is a great choice if you want a clearly defined services section. In addition to the distinguishing list of services, you can completely customize each element. Giving your visitors a unique experience while exploring information about your services.
Use plugins to help you create a services section
Another useful way to create a services section is to use WordPress plugins. The best part about them is that they can be used in conjunction with countless themes. In addition to allowing you to easily create service pages and display information, they give you the right means to maintain your services sections.
Service Box plugin
Service Box is one of the most popular plugins on the market. Basically, it’s a simple and lightweight yet powerful responsive plugin you can use when creating the services section. Some of the most notable features are:
- Entirely responsive
- Font Awesome icons
- Integration of Service Box anywhere on site
- Drag&Drop builder
- and many more
With this plugin, you can create an astonishing service page experience without changing your theme. Besides simple organization, you can link each service to additional resources, if necessary. Allowing you to create a service page with all services in one place. Or, as an overview of services with links to more detailed information.
Citadela blocks WordPress plugin
If you are using a newer version of WordPress (Gutenberg), you might need a plugin that operates with blocks. This is where Citadela blocks come in handy. It extends the capabilities of the default WordPress block editor by adding new functionalities. In essence, you can create and structure a beautiful service section on your website in just a few simple steps. And highlight the features of each service by implementing visually appealing graphical elements. Additionally, you can place blocks anywhere, from the services sections to within posts.
Woo Sell Services
Another popular plugin for commercial websites is Woo Sell Services. If you are using WooCommerce, this plugin will be a valuable addition to your collection. You can use it to display your services with images and complete descriptions, but also to communicate with customers. Besides standard, Woo Sell Services offer some additional features:
- Widget to display the status of service
- Possibility to add requirement questions
- Dedicated chat-section
- Email triggers
- Reviews and ratings
- and more
With this plugin, your services section will be more appealing, functional, and help you build relationships with clients.
The best way to attract visitors to become one of your clients is to first offer them complete information about what you offer. Meanwhile, explaining to them all the “Whats, Hows, and Whys”. For this, it’s necessary to understand how to create a services section in WordPress, and how to make your services stand out among others. Sometimes, it will be enough to create just one page with the entire offer. But sometimes, you will need to create a separate page with more details about each service. And WordPress themes and plugins can help you do exactly that, much easier and much better.