Secrets to creating an About us page

When planning to make a good website, an “About Us” page is something you don’t make with a halfhearted effort. Basically, it’s one of the most important pages because it directly presents you to the world. It is usually a place where visitors get to know you and find info about your ideas or businesses. More importantly, a place where they want to read about what you can do for them. In most cases, a good “About Us” page will bring you more potential customers. On the other hand, a bad page will make them leave sooner than you wish for. To prevent them leave, here we will reveal several secrets to creating an “About Us” page that gives marvelous results.

A couple of secrets to creating an “About Us” page that works

Sometimes, it’s not enough only to keep your WP site maintained and updated. According to various sources, the “About Us” page is one of the most visited pages on your website. For this reason, it’s of great importance that it leaves the best possible impression on your visitors. Many website owners underestimate this fact and share only short basic information on this page. Of course, not everyone has the time and means to deal with this. But, after all, you have professionals who can do it for you. However, if you do have enough time, you could make a genuine “About Us” page and capture the attention of the right audience.

Given these points, here we’ll share a couple of secrets to creating an “About Us” page that can make difference:

  1. Tell a brief story without a wall of text
  2. Offer a solution
  3. Write in a friendly tone
  4. Make it visually appealing
  5. Balance the visuals
  6. Carefully implement the call-to-action button

Tell a brief story without a wall of text

To make it easier to construct, here is a few questions you should answer on your “About Us” page:

  • Who are you?
  • What do you do?
  • How you do it?
  • What matters to you?
  • How can you help?

The main point is to create a connection with your visitors. But not just any kind of connection. It should be on a more personal level. To achieve this, you need to be as honest as possible with your audience. Share your authentic story where you can reveal information and explain situations.

By all means, don’t write it like a biography. Just several brief facts, situations, and thoughts. Also, don’t try too hard to impress your visitors. A few accomplishments are enough. But, showcasing everything you did up until now will be too much. While doing it, avoid exaggeration. People are visiting hundreds of websites per week, and are pretty much fed up with all the cliches. Examples like “the best”, “leading” and such, simply don’t work.

An endless text without proper formatting.
Reading a wall of text without proper format can be really draining.

Offer a solution when creating an About us page

A part of the story should be you talking about what you can do for your clients. As a matter of fact, people are usually eager to hear about solutions. They are, indeed, looking for someone to solve a certain problem. Otherwise, they wouldn’t be at your “About Us” in the first place. By doing this, you are gaining their trust.

Writing “be creative” with a light bulb on the paper.
A solution to the problem is always welcome.

Write in a friendly tone

A friendly and conversational tone is the best way to write your “About Us” page. Nobody likes to read stuff that sounds like they are written by robots. People want to see that there is a human being behind the website. Someone who can understand them, empathize with their problems, and offer them solutions. If your text lacks a conversational tone, it will look cold, nonengaging, and will easily turn off your readers. Here are a few guidelines you can use in general:

  • Don’t be too technical with details
  • Avoid writing in the third person
  • Make it easy to read
  • Use shorter paragraphs
  • Correlate with readers
  • Show that you like what you do

There is one catch with correlation. It the best case, when you know your audience well, you will be able to predict their problems and offer a friendly solution right on the spot. For example, if you are selling a product, you could say something about your experience with it. If you are honest, people will appreciate it. If you are just bragging about the product, people will see right through it.

Make it visually appealing

Your “About Us” page should be visually appealing. Without exception, you will need a good balance of text, images, and colors. A well-chosen picture can sometimes say more than words and engage your visitors even further. Don’t hesitate to place a photo of yourself or other team members. Brief information about each member, followed by an appropriate picture means a lot. The welcoming image with captivating text will keep your visitors on the website. Even more, it will motivate them to come back. On the other side, using generic stock images doesn’t really serve the purpose. Avoid them.

When creating an About us page, you should balance the visuals

Depending on the nature of your website, you will want to focus on certain elements more. For example, if you are a writer, most visitors will be there to read your text. In contrast, people will expect to see more attractive graphics if they are visiting a designer’s pages. That also includes a balanced interface and the appropriate WordPress theme, for example. Not only content. Finally, check the general flow of the page. It should be formed so it fits aesthetically, right away. And some of the most neglected elements, in that case, are colors. You will want the best combination for readability and reduced eye strain.

Nine illustrations of different page layouts.
Carefully balance the elements on your pages, considering the general theme.

Carefully implement the call-to-action button

A clever way to put your about us page to work is to implement the call-to-action (CTA) button. However, you need to be careful here. It’s not good practice to use more than one CTA button. In general, there are a few different situations where a certain CTA button will be more appropriate over others. Depending on the website, you could choose between:

  • Follow me on social media
  • Subscription button with a simple form
  • Link to your latest article
  • Link to new products
  • Sign up button

Generally speaking, this can potentially engage your readers who already show interest in what you have to offer. They are already there, so why not make it easier for both of you.

There are many ways you can make a perfect “About Us” page. Some steps will work better on one type of websites, while others might work everywhere. But the point is never only in these separate secrets to creating an “About Us” page. It’s always in an overall first impression your page leaves on visitors as a whole. With a little time, effort, attention, and love, you could definitely make a page that will connect you better with your audience.

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