Prioritizing Technical SEO Fixes
November 27. 2021
Since you’re reading this, there’s a fair chance you might wonder which technical SEO fixes should be taken care of before anything else. In other words: which ones should you prioritize? Wonder no more, because you’re at the right address. The battle for the hearts of internet users is a tough one. You’re in need of some friendly advice to back you up. That’s exactly what we’re here for. In the text below, you’ll find some tips on prioritizing technical SEO fixes. Stay tuned!
What is technical SEO?
You might be new to this term. That’s nothing to worry about. We’ll try to explain it quickly. It’s, of course, one of the subcategories of SEO. Technical SEO helps your website be technically optimized so it can become easily accessed and crawled by search engines. Who would’ve thought, right? Anyway, this subcategory of SEO deals with technical parts of your website, such as sitemaps, site navigation, page speed, etc. It’s very important when it comes to attracting organic traffic to your website. We all know how our user experience can differ based on whether the site’s easy to navigate or not. Also, page loading speed is something we always have in mind.
Benefits of good technical SEO
Now we’ll show you some benefits of good technical SEO for your site’s well-being, so to speak. Here they are:
- It keeps your website safe and secure.
- Also, it removes broken links and 404 pages from it.
- It removes other bugs that can ruin the user experience.
- Good technical SEO guarantees your website loads quickly for all users.
- It optimizes your site for mobile usage.
There are many more benefits of good technical SEO, but we think you get the point. All in all: it provides your users with a great browsing experience.
Prioritizing technical SEO fixes
Now, let’s take a look at our main topic for today. Here are some technical SEO fixes you need to prioritize.
Try to avoid duplicate content
Okay, Google isn’t going to penalize duplicate content. But, you should really try to avoid it being on your website. Having duplicate content can mess up your ranking because crawlers with it instead of being occupied with fresh content. How to get rid of it? Well, there are a few crawler and auditing tools you can try out. Programs like Botify or Deep Crawl will do the job.
Update your sitemap
Never forget to update your sitemap and check it from time to time, just so crawlers can find links easier. When you add fresh content to your site, make sure you update the sitemap.
Shorten the loading time
Your website loading time will greatly affect the organic traffic you receive. Well, it’s only natural. Would you waste time with a webpage that takes a million years to load? Of course, you wouldn’t. Talk to your programming team and see if you can resolve this issue (if there is one in the first place, that is).
Optimize your website for mobile users
This one goes without mentioning. Still, we think it’s good you know that more than half of internet traffic goes from mobile phones. That being said, you really don’t want to mess up the experience mobile phone users have when accessing your website. Also, you want to make your website accessible to everyone, see what can you do about that.
Don’t forget to do a backlink analysis
We all know the importance of backlinks for our websites. They’re basically Google trust boosters. More backlinks on quality websites pointing to your page equal better ranking. That being said, try to get rid of toxic backlinks. Too many of them can stir a truckload of trouble. They can even cause Google to penalize your website.
Make sure all the pages on your website are indexed
You can use Google Search Console to see which pages on your website are indexed. You probably already know, but Google or other search engines don’t recognize pages that aren’t indexed. How to get them indexed? Well, by optimizing your website so it runs faster, you’ll ensure crawlers won’t need much time to index it. Also, your website will be more visible to them if you’re uploading fresh content regularly.
Dedicate some time to your analytics
Now, we won’t emphasize that paying close attention to analytics is a crucial part of your SEO strategy. There’s no need for that. Still, it’s not enough to check your analytics every now and then. Once a week will do the trick. Huh, that even rhymes.
A quick checkup
Alright, let’s see what we’ve learned today. Here are some technical SEO issues you need to prioritize:
- Try to avoid duplicate content – even though Google can’t penalize you for this, avoid it at all costs.
- Update your sitemap – don’t forget to update the sitemap every time you upload new content.
- Shorten your website’s loading time – no one wants to bug with a website that takes years to load.
- Optimize your website for mobile users – more than half of all internet traffic is caused by them.
- Don’t forget to do a backlink analysis – toxic backlinks can lead to Google penalties.
- Make sure all the pages on your website are indexed – Google won’t rank unindexed pages.
- Check your analytics once in a week – you probably already know that one.
That’s about it, fellow SEO enthusiasts. These were some tips on prioritizing technical SEO fixes. Hopefully, you’ve had a good time reading this text. It will do you good in the long run. Since you’re dedicated to providing the best website experience for your users, there’s nothing to worry about. You’ll be just fine!