Is WordPress the best platform for SEO?
June 3. 2019
Did you know that as much as 23.8% of all websites use WordPress, as opposed to only a handful of them way back in 2003 when the platform originated? But the question here isn’t whether or not you should use WordPress – in today’s world, that’s not even a dilemma. What is still unclear to some though, is whether there is a better platform for Search Engine Optimization than WordPress – the leading content management system in the world. Is WordPress the best platform for SEO? It’s not so simple to give a straightforward answer. Those who use it for this purpose swear by its efficiency and in the fact that, just by using WordPress, they managed to reach and remain at the top of the game. In terms of SEO, the top refers to the first page of Google.
As WordPress experts, we know all the ins and outs of the platform. We are familiar with the benefits our clients have had from using WordPress for their website optimization. Thus, we won’t give you a yes or no answer. Instead, we’ll do something much better, and break down all the reasons why WordPress is often considered as the best platform for SEO.
A plethora of SEO-optimized themes to choose from
Let’s just put it like this – whichever theme your business needs, chances are WordPress already has it! From a portfolio website to an online shop and business website, you will be able to choose a theme that will work well with your goals, purpose, and your particular industry. Right now, some of you might be wondering what makes themes so important for the success of your business. Not only will an appropriate team make your website look professional, but it will also capture the attention of the one looking at it. The longer a visitor stays on your website, the better the signals will Google receive. And you really want to be in Google’s good graces, as that will greatly influence the search rankings of your business. See how it’s all connected?
Themes help with mobile optimization – one of the main things that make WordPress the best platform for SEO
Slowly but surely, smartphones and tablets have replaced desktop computers. The number of those who use search engines from their PCs has significantly decreased over the years. That’s why you have to make sure that the mobile version of your website is as good as your regular website. You need the same speed and the same quality design if you are to keep high rankings. And that’s where WordPress comes into play.
To be accepted into the WordPress directory, all themes have to be mobile optimized. Not only will you have a theme which is already fitting for mobile users, but you can also do a preview of how it all looks. You have the option of seeing the final product on different devices which will give you an idea of what needs to be added or altered. You need to give all the visitor a chance to clearly see the services you offer. Otherwise, you are missing the point.
The good loading speed is one of the reasons why WordPress is the best platform for SEO
The fact that Google is not so generous with slow-loading websites is a well-known one. Not only will you lose the good rankings you’ve fought so hard for, but the visitor to your website will become uninterested if it takes them more than 5 seconds to load the page. The good thing is that even the basic installations and ordinary themes that WordPress offers will load quickly. And the only one who can affect the loading speed for the worse is you. Heavy image themes, as well as pages with a bunch of videos, will inevitably slow down the loading speed. Which is a big no-no in terms of SEO, right?
A few well-optimized images are an important factor
By integrating images into your pages and blog posts, you directly and quite easily improve readability. To enrich your content in this way is a good idea, as you will break down paragraphs of text and help your readers’ attention span. And the fact that you can easily optimize and edit your images is one of the main reasons why people consider WordPress to be the best platform for SEO.
Whether you are trying to optimize your frequently asked questions page, landing pages or blog posts, you will be able to do it in a few clicks. After choosing high-quality and relevant images, you should fill in the “Alternative Text” box. For achieving the best results, experts suggest you use at least a version of your keyword. This will improve the user experience which will make them interested in your services, and by now we’ve learned that will positively affect your Google rankings.
WordPress worked extra hard on ensuring top-notch security
One of the easiest ways for your rankings to worsen is for your site to be suspected of viruses, malware, and spamming. Sure, you are not so crazy to intentionally do that to your website – but it’s not always up to you. Ever heard of hackers? With the craftiness they have, messing with your website is easy as ABC. WordPress creators had that in mind.
With constant monitoring and quickly spotted vulnerabilities, WordPress will automatically send out a security update. As a professional who offers 24/7 monitoring and complete care for your website, security scanning is one of the special services we offer. So, there really is no one better to testify that WordPress is as safe as it gets.
Finally, have you reached an answer to a very popular question nowadays – is WordPress the best platform for SEO? We believe it is with every bone in our bodies. But it’s up to you to decide which platform you’ll choose and decide about the future of your business. You certainly know our suggestion.