Increasing Pageviews and Reduce Bounce Rate in WordPress
May 23. 2021
Bounce rate analysis can tell you a lot about your WordPress website efficiency. Once visitors arrive at your page, your goal is to keep them there. If they leave before taking any significant action, it may be characterized as a bounce. One of the bad aspects of it is that it’s not even giving you the opportunity to convert them. To reduce the number of so-called bounces, you have to keep visitors engaged and motivate them to perform actions. The longer they stay here, the greater chance they will visit other pages, subscribe or eventually purchase something. Basically, to increase the efficiency of your website and improve marketing efforts, one of the important steps is to reduce the bounce rate in WordPress.
How to Increase Pageviews and Reduce Bounce Rate in WordPress
When trying to improve the overall efficiency of a website and your marketing efforts, most people focus on the traffic increase. However, that’s should be just one of the first steps in your overall marketing strategy. After you find working means to get them to visit, you have to work on keeping them there. The two correlated metrics you need to pay attention to here are page views and bounce rates. They are usually the starting points on your way to convert visitors to customers through engagement.
What is Bounce Rate?
Simply put, the bounce rate shows the percentage of visitors who leave your website before taking any considerable action. They may leave by clicking on the back button, by closing the window or tab entirely, or by typing a new address in the browser. It happens all the time, but if this percentage is extremely high, it may indicate that there is something wrong with your pages. For example, they may not be having a quality user experience, or they are not finding what they need there.
What you can do to reduce the bounce rate in WordPress?
Some of the most common reasons people are quick to leave your website are next:
- The website is slow to load and is not performing well
- Navigation might be hard and confusing
- Your website is poorly designed and does not induce confidence
- There are not enough inner links
- Content doesn’t seem professional, relevant, and engaging
- Pages look broken on mobile devices
To help you work on increasing page views and reduce the bounce rate of your WordPress website, below are a few proven methods that can help.
Make your WordPress website performing
One of the main reasons for high bounce rates is slow website loading speed. Considering how internet users might be impatient these days, anything longer than a few seconds may seem like an eternity. Most users don’t want to wait too much so they quickly close the page and start looking for another website. By speeding up your website, not only you will solve this issue, but it will also help you with your SEO. Because a fast and performing website provides a good user experience, Google will be in favor of such sites. To make it happen, work on your images and other visual materials; optimize different elements on your pages; use fast and quality hosting service; Properly configure your website.
Create engaging high-quality content
When someone is looking for particular content, of course, it’s important to have something to offer. However, a high number of posts and walls of text and images won’t get you anywhere if there is no true value in it. That’s why one of the best ways to solve the high bounce rate issues is to provide your visitor with quality and engaging content. On the other side, your content is a perfect ground to deploy and test different effective SEO tactics. It literally gives you more space to place SEO elements. And with quality, it will be much easier to make something out of it. A combination of informative and useful content with the right keywords, for example, can considerably improve page views and reduce bounce rate.
Format your content the right way to reduce the bounce rate in WordPress
Another aspect in close connection with engaging content is to use proper formatting. Chances are, a large percentage of your content is text. To make it more effective, you need to make it easy to read. Overall, the appropriate use of headings, paragraphs, listings, images, and other elements can largely contribute to this goal.
Also, your content has to have a high level of usability and accessibility. To make it easier to digest, you need to ensure it displays properly on all devices. In addition, take into consideration that some people may have difficulties or are partially impaired. Create content that is accessible to anyone is a crucial aspect to reduce bounce rates.
Have an easy and clear navigation
If your website navigation is confusing, people will quickly lose interest. When they fail to browse your pages in an intuitive manner, it will only annoy them and make them leave. That’s why you need to make a simple yet effective navigation menu, combined with other navigation elements. Here is what can help:
- Fixed navigation – the navigation menu that stays on the page even when users scroll down.
- Dropdown menu – because it saves plenty of space and allows you to create different sections to sort everything into categories.
- Search option – probably one of the most underestimated elements. The search bar allows your visitors to quickly search through your website. The absence of a search option has a high factor of annoyance.
- Fixed sidebars and other navigational elements – similar to the top navigation, but also convenient because it may contain other elements besides menu bars. For example, recommendations or social media buttons.
Work on interlinking your pages
Another way to provide a great user experience and reduce bounce rates is to interlink your pages. This can help your visitors easily find more detailed information and check additional pages. It basically serves as a sort of a navigation help in a way. But, it’s one of the elements that help to enhance your content and improve SEO efforts too. With good inner links, you are increasing the number of page views and passing the value between pages at the same time.
Besides internal links, you have to work on your outgoing links as well. One thing worth mentioning here is to make sure your outgoing links are opening in a new tab. Often times when people click on this type of link, they can easily get distracted and leave your page never to return.
Optimize for mobile devices
The fact that the majority of visitors may come from mobile devices makes this one of the vital aspects. To provide a good experience, always ensure your WordPress website is mobile-friendly. And one of the easiest ways to ensure it is to use responsive WordPress themes for your website.
To get the most out of your existing traffic, you have to work on increasing page views and reduce the bounce rate in WordPress significantly. Conveniently, it will help you rank higher on search results, at the same time boosting your traffic even more. Once people get used to that your website provides a quality experience, they will not hesitate to come back and stay longer the next time. And with this, you are substantially increasing the chance to improve conversions.