Increase Ad Impressions in WordPress
June 26. 2021
Advertising on your WordPress website can be a great way to increase its monetary potential. Many websites are using ads as a primary or secondary source of income. Mostly because they are easy to set, control, and manage. In addition, they don’t require too much time and energy, which allows you to focus on other aspects of your website. However, there is always room for improvement and a bit of tinkering. There are several ways to increase ad impressions in WordPress and make your ads even more efficient.
How to Increase Ad Impressions in WordPress
First, let us explain what ad impressions are. Simply put, it’s the total count of how many times ads display on visitors’ screens. However, don’t confuse them with ad clicks because impressions don’t take into account the number of clicks. Back to the point, ad impressions can help you understand how your ad campaign is performing. If set the right way, your ads with high impressions will naturally have more chance to be clicked.
There is a number of things to take into consideration when you want to increase ad impressions. From ad location to size to geotargeting possibilities. To help you manage your ads successfully, our WordPress experts are suggesting the next:
- Choose the right Location
- Select proper size and content type
- Consider ads localization
- Choose the right plugins to increase ad impressions in WordPress
- Analyze and test your ads
Choose the right Location
If you want your ads to be seen more, you should carefully pick their location. While they can be positioned almost everywhere, not all positions work the same for every WordPress website. For example, you can place them in the header, footer, widget areas, or even in the admin dashboard. However, visitors will not be able to see them equally in each of mentioned positions. Those who don’t scroll to the bottom of the page, or below the fold, won’t even notice ads in the footer. Also, it’s important to insert them in undisruptive places, so they don’t spoil the user experience.
Select proper size and content type
Traditionally, ads are usually observed as small sidebar advertisements you can see on many websites. However, they are not necessarily limited to this type. Depending on your website needs, and type of ads, you can make them larger, more informative, and even more attractive. They can contain different types of content, including text, images, and even videos.
In addition, don’t forget to take mobile devices into consideration. Because many people today are mostly using mobile devices, everything has to be responsive. Furthermore, you may even choose to hide some of your ads on mobile devices to improve user experience.
Consider ads localization
Some ads work better if you choose to show them in certain regions. Actually, you should consider geotargeting even for your ads so you can show specific ads based on the location of visitors. There are plugins like the Ads Pro Plugin that you can use to target users from different states, countries, cities, or by using zip codes. Additionally, the best part is that these ads will not be blocked by most ad blockers.
Choose the right plugins to increase ad impressions in WordPress
There are many useful plugins you can use to insert and configure ads. Some of them are complete ad management systems while others serve only specific purposes. Like just for inserting ads on your website.
Meks Easy Ads Widget By Meks
Traditionally, ads display in a single slot in one location. But, if one location is performing better and gives you more impressions, you will want to show multiple ads there. This is where the Meks Easy Ads Widget plugin can help you by placing an unlimited number of ads inside your widget space. Basically, you can show multiple ads in the same location and boost their impression and number of clicks. It features different customization options, supports ads of different types, helps you randomize the ad order, and can even limit the number of ads per view.
Ad Refresh Control for WordPress By 10up
If you want to refresh your ads without reloading the page, the Ad Refresh Control plugin is for you. It allows you to rotate ads while your visitors are on your web page. Also, this plugin works out of the box and provides you with many customizable options. For example, you can set a specific refreshing interval for your ads, the maximum number of refreshes, and more. However, this plugin is not an ad management tool. You should use it in combination with other ad management plugins to add ads to your WordPress website.
Advanced Ads plugin By Thomas Maier, Advanced Ads GmbH
Advanced Ads plugin is easy to install and use. But, if you want full control over your ads, you will need a pro version. Basically, you can create and manage countless ads wherever you wish on your pages. You can refresh them, test them, everything within one tool. Additionally, you can set specific conditions when your ads will be disabled. Like for mobile devices.
Analyze and test your ads
When choosing the right ad system, make sure it can help you analyze ads. In general, you should be able to track clicks, impressions, conversion, and other activities related to ads. This can usually give you information about how well your ads are performing. But it will also provide you with insight into the success of your ad configuration. For example, which refresh interval is giving the best results. Bear in mind that besides Google Analytics, there are other plugins that might be more convenient for this task. Finally, for the best results, always A/B test your ads and ad locations. In essence, you want to find a perfect spot so ads don’t interfere with user experience. If they are extremely annoying, you may also end up losing your visitors.
As you can see, there are many things to consider when it comes to ads. From proper placement to different plugins, everything can contribute when you want to increase Ad Impressions in WordPress. Some of the solutions might require you to pay for Pro versions, but the features they provide are very well worth it. Just don’t forget that monitoring is as much as important as proper ad placement, and your ads will work in your favor.