How to Track User Journey on WordPress Lead Forms
February 20. 2021
By being able to track user journey on WordPress lead forms you can know which pages lead to forums and how your users experience them. This knowledge can prove invaluable when it comes to increasing conversion rates and improving the quality of your online traffic. So, to help you out, we are going to cover the basics of user journey tracking on WP lead forms and how to best utilize it.
Track user journey on WordPress lead forms
The first thing we need to note about tracking user journeys in WordPress is that the data is surprisingly straightforward to gather. The key is to know how to use the gathered data to improve your website and make it easy to market. Therefore, we will not only explain how to collect the data but also what to do once you have it. As always, you should make a backup of your website before making any serious changes. That way, you will have the previous version to revert to if something goes wrong.
Plenty of people use Google Analytics to track conversions in WordPress. Unfortunately, Googe Analytics alone can’t give you the tools for tracking the user journey on lead forms. For that, you need to use WPForms. WPForms is, arguably, one of the best WordPress form plugins out there. With over 4 million users, it is certainly one of the most popular as it can be used to create pretty much any type of form.
But, the aspect on which we will focus here is the User Journey addon. By using it you can gather information on where your users came from and what led them to the form submission. Furthermore, you can find out how much time they spent on each page before heading to your form. Such information is paramount when it comes to optimizing your user experience and increasing conversion rates.
Tracking with WPForms
To properly utilize WPForms, there are a couple of steps that you need to take. First, you need to install the WPForms plugin. While the standard version gives you a handful of tools, you will need to opt for the PRO version as it contains the User Journey addon. The download and the installment procedure is pretty much the same for any standard plugin, which is why we won’t go into much detail. Just know that you’ll need to visit Settings -> License Page to enter the license key.
With the WPForms addon installed you can begin making forms. Once you create one, you can view travel reports for all the form entries. To do so, head on to the WPForms -> Entries, and select the desired form. There you will see a list of form entries submitted by various users. To get full details, click on the View link next to an entry.
On the top of your screen, you can see all the form fields submitted by the user. Just under that, you can see the “User Journey” section. There you can see the actual path your user took before coming to your form. Every page visited on your website, including the order in which they visited it and the time spent, will be shown.
You can also track the geolocation of your users. But, to do so, you’ll first need to install the Geo Location Addon. You can find it by simply going to the WPFroms -> Addons section and typing it in.
How to use journey data for better conversion
It is actually hard to overstate how useful to track user journey on WordPress lead forms, especially for conversions. Most websites struggle quite a bit with converting their online traffic to actual engagement. But, by knowing what leads your customers to them filling out the form, you can understand their behavior and see what motivates them. Understanding this can go a long way into your optimizing your online presence and ensuring that you and your customers are on the same page.
Promoting the right pages
We wouldn’t be surprised that, after a month or two of tracking user journey towards WP lead forms you notice that certain pages pop up time and time again. All websites have pages that perform above and beyond when compared to others. And knowing which one of your pages yields the best results can be essential for proper marketing.
Mind you, this doesn’t mean that you should only promote those pages from here on out. Instead, you need to learn what makes those pages such natural pathways towards conversions. The more you can direct them, the more you will learn about your customer base and what drives them.
Recognizing customer attention
Unfortunately, knowing which pages your customers visited doesn’t tell the whole tale. After all, your page can only be a stop. And their decision to use your form could’ve come about a couple of pages before the high-performing one. But, fortunately, there is another thing you can track. And that is the time spent on each page. There is a clear correlation between user interested and the amount of time they spent on a page. You can assume with a high degree of certainty that the more time users spent on a page, the more interesting it is. Therefore, by knowing this you will know which pages to learn from when it comes to interesting content.
Keep in mind though that there is a difference between interesting content and content with CTA that leads to conversions. Interesting content simply implies that it is well written, well researched and that it captures the reader’s attention. But, as it often happens, it is usually the content that follows that closes the deal.