How to speed up WordPress site loading
December 7. 2020
It’s incredible to think that something as simple as the loading time of a website can pretty much tank your chances of success. But if you have a slow loading website, you are pretty much setting yourself up for failure. The problem is that your perception of a slow loading website isn’t the same as Google’s. Website viewers are more likely to leave a website if it takes more than three seconds to load, which results in a negative user experience. That’s why the loading speed is one of Google’s ranking factors. Now, if you understand the issue and want to speed up WordPress site loading, then you came to the right place!
Our team of WordPress experts has a few tricks up our sleeves. We know that there are many things you can try if you want to speed up your WordPress website. Will you focus on just one or will you try to use all of them? While a little usually does go a long way, that just might not be the case this time – that’s all we can say!
Choose a good web host
If you only decide to implement one of the solutions we are going to list, let it be this one! A good web host can make or break your website. This is the foundation of your website, and you want to get it right from the start! We are completely aware that if you are just starting out, it might be tempting to choose the cheapest web host. But you have to bear in mind that those prices are so low for a reason. Their servers are usually crammed with so many websites that none of them can really use up all the resources they need.
Contrary to what you might think, high-quality hosting doesn’t have to break the bank. Providers such as SiteGround and Flywheel have packages that start from $3.95 per month and range up to $15 per month.
If you have already made a mistake and opted for a web host that’s less than suitable, you don’t have to throw in the towel just yet. You can migrate your WordPress site to a new host. True, it will be much more complicated than just choosing the right provider in the first place. But it’s nice to know that you can still fix your mistake in a relatively easy way.
Use a caching plugin if you want to speed up WordPress site loading
This is probably the second-best way to enhance the performance and the loading speed of your website. In fact, caching can provide you with a 10x speed gain over websites that aren’t cached, so you can see why you might want to learn all there is to know about it. Although, we are more than happy to provide you with a shortened version of the lesson – install a caching plugin.
If you are looking for a free version, we suggest you look into W3 Total Cache. If you don’t mind paying, you can think about WP Rocket. We have to admit that the non-free plugin will provide better results, but the free one is also going to have positive effects on site speed. Not to mention that it will only take you 30 seconds up to a minute to install a caching plugin and speed up WordPress site loading in this manner.
There is such a thing as too many plugins
It’s true that plugins exist to add different functions to our websites. And they are super useful for a variety of things. But you have to be aware that too many plugins will have a negative effect on your website. Your website can become overloaded with plugins without you even realizing it. Not to mention the incompatibility issue between different plugins that can leave a very bad mark on your website.
Do you think you were moderate when installing plugins? Then head over to wp-admin/Plugins and you will see how many you have installed. Trust us – the results are probably going to surprise you! There is not a perfect number of plugins that you should have, but it would be good to go through the list and ask yourself which plugins you really benefit from. Uninstall the unnecessary ones and your site will become less burdened. You need five to ten minutes to go through your plugins and uninstall the surplus ones. None of us are that busy.
Never skip updates
Take a look at your WordPress dashboard. Do you see a notification that new updates have become available? Don’t make a mistake that website owners frequently make – deal with them sooner rather than later. Truth be told, you might be confused because updates don’t usually deal with speed enhancements. But they do work on introducing new features and fixing known security issues.
Ultimately, optimized and updated code will lead to small speed improvements. Of course, you should be safely performing WordPress updates regardless of the speed. They are there for a reason which means you shouldn’t ignore them. The improved website speed over time is just a small bonus that you will get as a reward for being on top of things. Finally, all it will take you is a minute of your time to update your plugins. And that’s nothing in comparison to what’s to be gained!
The bottom line
The Internet will give you many useful ideas on how you can speed up WordPress site loading. So if these ideas weren’t enough for you, all you have to do is browse the web. You are going to find something that will work wonders for your WordPress website and its speed, hopefully resulting in more traffic and conversion rates! Good luck!