How to Show Personalized Content to Different Users in WordPress
February 20. 2023
Lately, personalized content has become a trendy way to improve user engagement and conversion rates. In fact, the expert team from WP Full Care suggests that personalization is one of the most powerful tools to boost the user experience on your WordPress website. By showing your site visitors content tailored to their interests and preferences, you can increase their likelihood of returning to your site and even converting them into customers. But how can you show personalized content to different users in Word Press? Trust us, it’s much easier than it might sound and by the end of this article, that’s exactly what you will learn. But first, let’s find out what are the benefits of showing personalized content on your site.
Why should you show personalized content to different users in WordPress and how to do it?
Personalization has become a crucial aspect of online marketing, as it allows businesses to create an engaging and tailored experience for their visitors. Showing personalized content to different users can have a significant impact on the performance of your website.
Here are some of the benefits of personalized content in WordPress:
- Improved user engagement: Personalized content can help you keep your users engaged and interested in your website. When users see content that is relevant to their interests, they are more likely to stick around and explore more.
- Increased conversion rates: By showing users content that is relevant to their interests, you are more likely to turn them into customers.
- Better user experience: Users are more likely to feel valued and appreciated when they see content that is specifically tailored to their interests and needs.
- Increased user loyalty: When users see that you are taking the time to personalize their experience, they are more likely to return to your site and become repeat visitors.
- Enhanced SEO: Personalizing content can also enhance your SEO efforts. By showing users content that is relevant to their search queries, you are more likely to rank higher in search engines, which can drive more organic traffic to your site.
- Gaining a better understanding of your audience: By using personalized content, you can gain a better understanding of your audience and their interests, which can be used to improve your marketing efforts.
How to show personalized content to different users in WordPress?
Normally, when you publish content on your WordPress website, it becomes available to everyone. However, you may want to show a different version of the content to specific users based on various conditions. For example, their location, the time of day, or even the pages they visit. For instance, you may want to offer free shipping to customers in a certain geographic location and take advantage of geotagging. Or, you might want to display different content to users visiting from a particular landing page.
One solution is to create a membership site and restrict access to content based on the user’s profile. However, not everyone wants to require a user login for personalization. That’s where the website personalization solutions come in. But WordPress doesn’t come equipped with website personalization features so how can you do this?
Don’t worry because there are simple tools you can use to achieve this goal. Continue reading as we’ll explain two ways to show personalized content to different users in WordPress.
#1 Showing different content to users using OptinMonster
The best way to show different content to users on your website is to use OptinMonster. This a powerful lead generation and conversion optimization tool that comes with powerful targeting rules. You can use it to personalize your campaigns for different users based on a large set of display rules.
To get started, sign up for an OptinMonster account and install the OptinMonster plugin on your WordPress site. Connect your WordPress site to your OptinMonster account and head to the OptinMonster Campaign section in the WordPress dashboard. From there, choose the campaign type you want to use, such as lightbox popups, floating bars, fullscreen, inline widgets, slide-in popups, or gamified campaigns. Each campaign type has many templates to choose from. Plus, you can easily design your campaign with the drag-and-drop builder.
OptinMonster also integrates with all top email marketing services. This means you can show an email sign-up form and any type of content you desire, such as a coupon code, free shipping offer, or smart product recommendations.
#2 Showing different content to users using a plugin
Another way to show personalized content to different users in WordPress is by using a plugin. There are several plugins you can use to display different content based on specific criteria. For instance, geographic location, referrer source, device type, etc.
One such plugin is the If-So Dynamic Content plugin for WordPress. The best part about this plugin is that it allows you to change the entire content of a post or page in WordPress or show different variations of the same content to your users. You can do this by setting different triggers. They can be anything from users’ IP addresses, referrer sources, device types, and more.
To start using If-So Dynamic Content plugin, simply install and activate it. You’ll see that this plugin is very straightforward and easy to use. Therefore, even if you’re a WordPress beginner, you’ll quickly get a hang of it.
As you can see, it’s quite easy to show personalized content to different users in WordPress. It’s really worth the small effort considering that personalization can have a significant impact on the performance of your website by increasing engagement, conversions, and customer satisfaction. Additionally, by continually monitoring and adjusting your personalization strategy, you can ensure that it remains effective. You want it to continue driving positive results for your business.
On the other hand, perhaps you’d rather spend your time dealing with other aspects of your business. Why not simply reach out to WordPress pros then? They can make sure your content reaches the right audience while you can work on growing your business in additional ways. When you think about it, it’s a win-win!