How to promote your blog

You have probably stumbled onto plenty of blogs in your life while spending time on the internet. Some of them are hobby blogs for sharing ideas with the world. While others are used as a way to promote different businesses. Nevertheless, it requires dedication and a great amount of effort to write a blog. However, you probably didn’t realize that there are many more you are not even aware of. That’s simply because writing it is just a part of the job. The other, probably the harder part, is promotion so it reaches its audience. It important to know how to promote your blog, otherwise all the effort will be in vain. Without readers, hobby blogs won’t serve the purpose, and business blogs won’t reach the right audience. There are many ways to promote it so, here, we’ll discuss some of them.

Effective ways to promote your blog

Of course, the first step will always be to create quality content. It’s the foundation of every successful blog to have valuable, useful, and fresh content. There are many ways to make a blog, and WordPress is probably the most popular platform to do so. Besides, because of popularity, you can easily find someone to help you maintain it. Next, you need to figure out how to bring that content closer to people. To see what strategies are out there that can help you grow the traffic. So, without further ado, here are some of the most effective ways to promote your blog:

  • Guest posting on other blogs
  • Promote your blog on social media
  • Promotion with Social Media Ads
  • Promote with the help of influencers
  • Optimize your blog with the right SEO tools
  • Email marketing

Guest posting on other blogs

This is one of the most used and oldest methods of promotion. You can offer other blogs to cover some of the writing ideas and publish them there. In return, you will get backlinks to your own blog. However, it’s not recommendable to publish just anywhere. The best thing is to find those in your niche and provide content relevant to both sides. That way, you will both benefit if the content is useful to the readers. But, guest posting is not so easy. It requires a great amount of time and effort, and you need more than one writer to do it on a larger scale.

Promote your blog on social media

Everyone knows about social media, and a large percentage of people are using them. When you have plenty of people in one place it becomes a great place for sharing. Some of the most popular are:

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • Pinterest

But, before you can expect to see results, you need a good social media presence. With this in mind, create diverse and engaging content and participate in the communication. To make real results, you will need a considerable number of followers first. The best part is, the larger your network of connections is, the more chance someone will visit your blog. All you have to do is to share links to your posts, in the right context, of course.

Social media terms written on the board.
For the best results, you will need a strong social media presence wherever it’s possible.

Promotion with Social Media Ads

Nothing stops you to use both free and paid ways to promote your blog. Actually, a lot of bloggers are doing the same. If you have money to invest you should definitely consider paid ads for your blog. But, there is a catch. Normally, all social media are different in some way. And they all have different types of advertisements. Paying for each of them at once would be expensive, especially for small blogs. However, you can go around this by researching what your audience is using the most. If most of them are mainly on Facebook, you should focus your effort there.

Promote with the help of influencers

When it comes to promotions, confirmation from someone with a lot of influence can mean a lot. That’s why, after all, the term influencer marketing exists. There are people in each industry with great authority in the field. With so many followers behind them, they can make a great impact on your popularity. Of course, if they agree to cooperate.

There are few ways to reach them, and not all of them will be effective. You can try to link to them in your posts, hoping they will share it with their audience. Of course, to succeed, the content must be top-notch and useful to their followers. Another way is to build a firm relationship with influencers before asking them directly. You can also call them to do an interview for your post or your social media. Or you can make a deal with them by asking them to write a guest post for you.

Two men talking for a blog interview.
An interview with an expert in the industry can help you promote your blog.

Optimize your blog with the right SEO tools

If you want your blog and posts to increase in ranking on search engines, you need to optimize it. First, if you already have a blog, audit it with the right SEO tools. Or, get professionals to do it for you. Once you know the condition of your blog, you can start implementing a proper SEO strategy. However, if you are already aware of this before making a blog, even better. You can plan your posts having the best marketing strategies in mind, and ensure everything is optimized from the start. Eventually, your high-quality content in combination with the best SEO practices will rank high in SERPs (Search Engine Result Pages).

A blog on screens of different sizes.
To improve your blog, good structure and optimization are necessary.

Use Email marketing to promote your blog

An excellent way to promote your blog is to be in direct touch with your audience. Besides social media, email marketing is a great way to do it. First, you will need a solid email list. There are several WordPress plugins and services that can help you with subscriptions. In general, it’s an effective and simple way to collect subscribers and further share the content with them. You can also use promotions, giveaways, and other tools that will make it easy to manage and automate lead magnets. With the proper use of email marketing, you can easily increase the traffic of your blog.

Even though the content is the foundation of your blog, promotion is everything else. By all means, you need to make sure your content will reach readers. With enough exposure, it will drive the potential audience to your blog, increase traffic, and make a real difference. That’s why it’s crucial to learn and understand different ways to promote your blog as soon as it’s possible.

Meta: Read about a couple of effective ways to promote your blog so you can reach out to a wider audience, improve your traffic, and increase ranking.