How to Do Keyword Research for Your WordPress Blog

While Google’s constant algorithm tweaks keep us on our toes, one thing has been relatively constant for inbound marketers seeking to optimize their websites for search: the importance of keyword research. But how to properly do keyword research for your WordPress blog? We at WP Full Care fully understand the importance of using the right keywords for your content and that’s why we’ve prepared a thorough guide for you. Now let’s get this show on the road!

Why do you need keyword research for your WordPress blog?

Even if you just started writing your WordPress blog you probably already know about the importance of finding the right keywords. Researching keywords will help you determine what your target audience needs help with or is interested in learning about.

Laptop with WordPress blog page opened on it
Doing thorough keyword research for your WordPress blog is essential in order to attract more site visitors.

Once you have a sense of the search terms people are using, you can implement those terms into your blog post’s keyword strategy. This is a tried and true way to attract plenty of new readers using Google as well as other search engines.

The importance of keyword research for your WordPress blog

Some online business owners make the mistake of supposing they know their customers’ needs without conducting any kind of research. However, there are powerful tools available to assist you to make judgments based on actual evidence, rather than guesswork.

If you implement keyword research for your WordPress blog into your SEO strategy, you’ll be able to:

  • Explore the search terms that people in your target market are actually using.
  • Enhance your site’s visibility in search engines and see an increase in visitors.
  • Discover topics with high search traffic and little competition.
  • Determine what it is that they are doing and then outdo them.

Now let’s examine what is the easiest way to conduct keyword analysis in WordPress.

Conduct keyword research for your WordPress blog using Semrush

If you’re looking for a quality SEO tool, go no further than Semrush. It’s a full SEO suite with features for everything from organic and paid search to keyword research and competitive analysis. It’s easy to get started with Semrush; all you have to do is visit their website. Then, inside the “Enter domain, keyword, or URL” box, type in your search term. Easy-peasy!

If you don’t have a prepared list of keywords, feel free to search any term at all that is relevant to your business. Simply search for whatever comes to your mind first and Semrush will return a wealth of data pertaining to that keyword. For instance, you’ll find out the cost-per-click of paid ads, the total number of results displayed, and the total number of searches conducted.  If you scroll down the page a bit, you’ll also find a list of the associated search terms you might find useful. Simply select “View all…” to examine every possible set of synonyms for your search term.

Computer monitor with WordPress articles on it
Make sure you use versatile and different keywords in your blog posts as otherwise, Google might penalize you.

In an effort to boost their search engine rankings, some websites are guilty of excessively repeating the same keyword throughout their material. If this is something you’ve been doing, reading your stuff is now more challenging due to this. If Google determines that your site is engaging in such practices, they may penalize it and this could seriously hurt your ranks in search engines. The search engines will see that you are truly providing in-depth coverage of your issue by including numerous related keywords throughout your text. This is why it’s a good idea to sprinkle relevant keywords throughout your text.

SERP analysis in Semrush

Another useful feature Semrush offers is the SERP (Search Engine Results Page) Analysis. There, you’ll be able to see the top search engine results for the keyword you entered.  It’s against these sites that you will have to compete if you aim to achieve a high search engine ranking for this particular keyword.

If you want to see a comprehensive Organic Report, simply click on the result’s URL. Reading this report will help you comprehend the factors that contribute to this page’s high position for the specified keyword.

Semrush also provides a Keyword Magic Tool for anyone interested in discovering more about similar keywords. This allows you to quickly obtain data on a greater variety of interconnected search terms. Simply go to the Semrush sidebar and look for Keyword Magic Tool, you can try it out for yourself.

After identifying the highest-volume keywords, is to examine the level of competition in that area. You may find it difficult to capitalize on a keyword’s traffic if the volume of searches for that keyword is extremely high, but the level of competition is low. You can get a more in-depth look by exploring the top-performing links for your target keyword. In addition to the estimated search volume and keyword rankings, you can view the links that lead to that URL as well as the other terms for which it ranks.

Semrush and AIOSEO integration

Semrush is definitely the most effective keyword research tool available today. It does more than just suggest keywords; it also shows you how to get to the top of search engine results for those phrases. Better yet, you can do all of your keyword research and discovery in the comfort of your WordPress dashboard thanks to Semrush’s integration with All in One SEO (AIO SEO). In fact, you can increase your site’s organic traffic from search engines with no need to alter code or hire a developer by installing AIO SEO, the finest SEO plugin for WordPress.

Page with WordPress plugins opened on it
One of the best parts about using Semrush for keyword research for your WordPress blog is that it can easily be integrated with the AIO SEO plugin.

Final thoughts

We hope this article helped you understand how to properly conduct keyword research for your WordPress blog and maximize your SEO efforts. Do keep in mind that optimizing your website is a constant process and that you’ll have to put in a lot of effort to make it truly work. Why not then reach out to WordPress pros and let them handle technical aspects of your website while you focus on drawing more visitors to your blog?

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