How to Create a WooCommerce Popup to Increase Sales

September 19. 2020

An online store can be great for your business. However, you can really bring it to the next level with the right plugins and options they offer. Before that, check out the real cost of setting up a WooCommerce store, so you can know what to expect. And then, it’s time to create a WooCommerce popup to increase sales.

How can WooCommerce popup help increase sales?

A popup is an informational offer, it provides a (potential) customer certain information. There’s a reason why you can see popups on eCommerce sites. Popups are great for grabbing the attention of potential customers and lead them in the right direction. In this article, we’ll focus on different types of popups and how you can use them to the advantage of your store. Let’s see how you can use popups for the success of your online store:

• To deliver the message to your customer at the right time can make an important difference and stop them from leaving your store.
• To notify your customer about the news related to your company
• Use WooCommerce popups to increase sales through upsells and cross-sells
• Grow your email list by reminding your customer to subscribe and informing them about promotions
• If the potential customer abandons the cart, you can offer a coupon
• To make a login process simpler and improve User Experience

There are more ways you can use WooCommerce popups to generate profit. But it’s important to remember their goal and it’s to increase sales.

Offer Free Shipping

By adding a free shipping bar, you’re increasing your chance of getting a new customer. The customer will avoid unexpected costs at checkout. Also, a popup that offers free shipping, that shows up just at the right time, will get your potential customer excited and increase the chance of a conversion.

And it’s very important to get the client excited about avoiding the costs of shipping or taxes. These expenses are one of the main reasons for shopping cart abandonment. The right popup at the right time will give the client information that these expenses can be avoided.

Create a WooCommerce Popup to Cross-Sell

After you start with WooCommerce, you find out that selling your products can be done in many different ways. Cross-selling and upselling are great ways to get the most of your online store.

When a customer is just taking a look at a product in your online store or has just added the products to the cart, this is the opportunity for cross-selling. A popup with products related to the previous product will let your customer know what else you offer. And if you make this offer enough appealing, the customer might add the other product to the cart as well.

Upselling is similar, although not the same as cross-selling. Upselling includes a more strategic pint of view. With upselling, you’re suggesting your customer a product that’s more expensive than the previous product. So the goal here, is that the customer spends a bigger amount on your products, rather than buying multiple products within a close price range.

Login Popup to Improve User Experience

If you want customers to get back to your online store, UX is one of the things you need to focus on. But how does this have to do with WooCommercee popups? A custom login popup is exactly what will help you improve user experience.

This is how it goes – when the clients return on your website, the popup will allow them to log in, directly.  Without the popup, customers will have to click a login button, and then they’ll be redirected. After they fill in the form, they will get redirected to the shopping area.

But your customers on shopping are without being unnecessarily redirected. With WooCommerce login popup, the customer won’t be redirected, and their way to the shopping cart will be shorter. If you make this easier for your customer, it might make a difference in profits.

Reduce Cart Abandonment with Popup

Shopping cart abandonment is a serious problem for the eCommerce business. You don’t want your potential customers to leave your website just at the moment when they were supposed to confirm the purchase. So how to get the customer to stay and confirm the purchase instead of leaving your website? You need to give them a reason to stay.

Also, don’t forget that this should not be restricted to desktop users only. These users need to have the same offer just at this critical time before finally leaving the cart. This app should not be any harder to make for mobile users. So, there’s no reason to lose potential sales you can make by providing these users with this offer.

You’ll find that this kind of popup can do wonders for reducing cart abandonment and boosting your overall sales. If you want to achieve this result, you yourself can create an exit-intent popup to reduce cart abandonment.  You can use this suggested plugin or some other plugin.

Grow Your Email List

The main reason for using WooCommerce popup is for increasing sales, but before you increase sales, it would be good to have contacts from potential clients. So, a good way to do this is to grow your email list first. While this doesn’t get you direct sales immediately, emails can still help you generate leads and generate profit. For this reason, it’s important to know how to use popups to grow your email list. An email list is good for:

• Pre-orders and special promotions
• Upselling and cross-selling
• Affiliate marketing
• Webinar registrations

Popups are good because they can gently convince the potential customer into making a purchase. Sometimes, that nudge is the only difference between a person leaving your platform without and after making a purchase. And you can use WooCommerce popup to increase sales in more ways than one. It’s up to you to find the perfect combination of popups that will achieve the best result.