How to Create a Coupon Popup in WordPress (Step by Step)

Over 25 million Americans use coupons on a monthly basis in order to save money. With online shopping becoming as popular as it is, you’ll definitely want to get leverage by offering coupons and discounts on your website. And you don’t even have to be a tech-savvy website owner to create a coupon popup in WordPress – you just have to read the guide our WordPress experts have composed.

And if you are wondering why you should offer discounts and are concerned that this will just eat into your profits, you ought to give it another thought. You know that everyone loves a good deal, right? Well, coupons could help your website visitors make an easier decision – a decision that will serve to your favor.

A woman getting ready for online shopping.
Have you noticed that every other person is shopping online nowadays?

Create a coupon popup in WordPress in a few simple steps

Doesn’t it seem like almost every process or task in WordPress begins with an installation of a plugin? This time, the first thing you need to do is visit the OptinMonster website, create an account, and then install the OptinMonster plugin on your WordPress website. The plugin will connect your account and website and will help you create a custom coupon popup. Note that, for this guide, we have decided to use OptinMonster, but you are free to try with another online tool.

Once you activate the plugin, go ahead and click on the OptinMonster menu that you will be able to find in the admin sidebar and simply connect the two. And now the real fun begins. Log into your OptinMonster dashboard and locate the Create New Campaign button. You know what clicking on it will do, right? With just a click on it, you will be able to choose a campaign type that will, naturally, be popup.

The very next screen will give you many template options. Since this is a guide on creating a COUPON popup in WordPress, proceed by choosing the coupon template. Once you locate it, click on the Use Template option. Before you can start building your coupon popup campaign, you first need to name it. Every campaign needs a name, right? Pay special attention to the name you choose because it could end up affecting the overall user experience. And everything that could positively affect your users is something that’s worthy of your attention.

It’s time to design your coupon popup

Arguably, one of the best things about WordPress is the fact that you have a plethora of customization options for almost every task you want to accomplish. And that’s something you’ll soon see for yourself – right after you click on Start Building. The drag and drop campaign builder will open up, giving you a chance to customize your popup. You can now change the text, colors, and the overall design of your popup.

A girl trying to create a coupon popup in WordPress on a laptop.
You’ll end up designing the coupon the way you think looks best for your website.

Now, this next part is up to you as we can’t tell you in which way to customize your coupon popup. That’s something that depends on your taste and preference. But we will tell you that, besides text and colors, you can also change the background color and some other settings. You’ll have to go to Optin Settings > Optin View Styles and you will be able to change the background overlay. This is the place where you can also:

  • Change background style
  • Change the color of the background
  • Add an image to your coupon

Do you think you are done customizing? Then please save the changes by clicking on the Save button that you will be able to locate at the top of the screen. As simple as that. Isn’t the combination of WordPress and OptinMonster a powerful one? But wait – we’re not done just yet.

You have created a coupon popup in WordPress – but how will you deliver it?

The important part of the work is the done – but you are nowhere near finished just yet. Now that you have created a coupon popup for your WordPress website, you need to decide how to deliver it to your audience. While there are a couple of ways to do this when using OptinMonster, we think that the best way is, by far, delivering the coupon through OptinMonster’s Success view and by sending it by email newsletter. Some of your visitors might be considering the purchase but aren’t ready to do it just yet. You don’t have to lose future business and profit since, this way, they will have the coupon ready to use when they need it.

A man pointing at an email icon.
The email newsletter is a great way to reach a lot of people who might be interested in purchasing your products/services.

To use the Success view, all you have to do is press a button. That’s a default option which makes it easy to use. To do that, all you have to do is click on the button, and then click Button and Action that you will be able to find on the right-hand side of your screen. If it sounds simple enough, that’s because it is. WordPress has ensured that a plethora of functionality options are just within your reach.

All the time you spend on creating a custom coupon popup in WordPress will be worth it

For starters, we have just demonstrated that it’s not even going to take up that much of your time. This process differs from the one of maintaining your WordPress website, which has to be worked on for as long as you own a website. On the other hand, all you need to do to create a coupon popup in WordPress is to invest a day of your time – but you will certainly experience long-term results. This is something that will help you lure in more customers, which will result in a higher percentage of sales for your e-commerce business. So isn’t it worth it?