How to change site title in WordPress?

Changing site title is one of the basic steps you will be asked to complete when first installing WordPress. When first starting out, you might be inclined to just set up any site title and move on to content creation. You certainly wouldn’t be the first person to do. But once you successfully start a WordPress blog and create content that has value, you should definitely retrace your steps and change site title in WordPress. You will also be able to change the tagline that’s associated with it and successfully customize your brand new website. Don’t underestimate the importance of the site title. You are about to see why it bears so much importance.

What exactly is the site title in WordPress?

As the name itself suggests, the title is the official name of your WordPress site, blog or online shop. It is both the visible text in the homepage and inner pages and it helps define site identity through text. Naturally, you will want to keep your eyes open when creating the site title – especially after everything you’ve heard now. Because all of your future efforts to maintain your WordPress website, promote it and simply make it an overall success might be in vain if you mess up this part. Considering how delicate this task might be, we can all agree that it might happen. So some attention is advised.

People shaking hands.
The site title is the thing that will leave the biggest impression on people.

Why does the site title matter?

The site title is like a huge banner on the side of the road that gives more detailed information about your website to users. Once reading the title of the website, the users will understand not only what the site is about, but also what they can expect to see while browsing through pages. Secondly, a good and well-optimized site title helps search engines to rank your website higher in search results. And with WordPress being one of the best platforms for SEO, we guess that you intend to work on keyword optimization.

Finally, the site title in WordPress will have a very important place in your business brand. Concise wording will define the personality of the brand as well as make a very good impression on users. Do you now see why you have to ensure you have a good site title in place?

How to change site title in WordPress?

Now that you understand how important it is to change your site title in WordPress (if you have not chosen a good one to start with), it’s time to get started with the actual methods for achieving this. Generally, there are two methods to do this: 

  • From the Admin Dashboard in WordPress
  • From the Theme Customizer

1. Changing site title from the Admin Dashboard

Before we get on with this step, first tell us this – do you have the Admin user role or are you perhaps an Editor? There’s a lot of confusion about WordPress user roles and that’s a completely different topic. What’s important for you to know is that in order to change site title in WordPress, you have to be the owner of the website or Admin.

The silhouettes of five people.
As a website owner, you have the complete liberty to customize your website.

For starters, log in to your dashboard with the username and password you have created. Go to Setting – General Settings that you will be able to see in the left-hand menu. It will be easy to spot the Site Title and Tagline options in the dashboard area as they are the first ones to customize. We have already explained why it’s important to create a good title, so try to come up with a few words that will best describe what your website is about and what makes it unique. We know – it’s a much more complicated task than it seems.

If you want, you can also fill in the blanks with a unique and customized Tagline that will match the title well. Just for reference, the Tagline is a little detailed description of your website.

2. Changing site title from the Theme Customizer

Have you accessed your Admin Dashboard? Good – now go to Appearance in the left-hand menu and find the Customize option. As you probably know, when you first install WordPress and start with customization, you are supposed to pick a theme. In order to change the WordPress site title, access the customizer of the theme you have installed. Now all you will have to do is fill in the blank spaces with your new Site Title and Tagline. Once again, feel free to be as creative as you can. Our team of WordPress experts knows just how important a creative site title is and we would like you to get it right.

A man taking notes on how to change site title in WordPress.
It’s okay to dedicate your time to this task. It’s not every day that you do it.

A few tips on creating the best site title

After all, we did tell you that it’s important to get it right. And to do that, you might need a few tips from professionals. For starters, you should use the main keyword that represents your entire website but you should definitely avoid keyword stuffing. Use your keyword once and add a few well thought out words. Speaking of keywords, make sure you place them at the beginning of the title because it will be the first element search engine bots will crawl. Finally, make sure your title has the optimal length. But how can you tell what’s the optimal length? Well, according to SEO rules, it should not exceed 70 characters in total but you can go below that number.

Do you now feel ready to change site title in WordPress after reading this guide? The process itself is quite simple, but the wording is not. So give yourself all the time you need and set good grounds for a lucrative business.