How to boost the SEO of your wordpress website
June 30. 2019
By now, all business owners are very aware of one thing – if you want your business to prosper beyond every measure, as well as reach a wide array of people nationwide, you have to patiently work on optimizing your WordPress website. Luckily, WordPress is a perfect platform for SEO – it allows even a layman to work on his or her website optimization and, thus, lure in more customers. To get more revenue, you’ll need to enlarge your client database. That means you’ll have to make sure your business has a good internet presence and visibility. With Google being the number one marketing channel in the world, it’s very easy to see as well as understand how reaching the top position would bring numerous relevant visits that might result in more profit for your business. That’s why it always pays off to invest some time into learning all the ways to boost the SEO of your WordPress website.
The best part? You don’t have to spend a lot of time, which is the most valuable resource of all, into learning all the secrets of the trade. The following tips have been proven as useful, as well as quick to apply. In return, they will bring improved rankings in a matter of weeks.
Boost the SEO of your WordPress website by improving its speed
While Google does not penalize slow loading websites, it does reward fast-loading ones. Besides, you might not receive a penalty for a slow-loading website, but you will lose potential customers. People tend to leave if a website takes more than 3 seconds to load, which should serve as additional motivation for working on your site’s speed.
One of the best ways to improve your site’s speed and thus, improve the SEO of your WordPress website, is by compressing all of the images on your site. Yes, this takes time, and time may be the one thing you don’t have. But the advantages of using a WordPress website are such that they allow you to work in your own time. Uploading an image is as easy as ABC, and you can do it 24/7.
Besides uploading smaller and compressed images, you can also install one of the most popular caching plugins. Storing data in a temporary storage area will improve the speed and performance of a website. This way, the content of a page is already prepared and won’t need to be processed which will work in favor of the loading speed.
Ultimately, you might even decide to get a better hosting provider. Shared hosting is a good idea for the initial stages, but for the advanced ones, upgrading to a better hosting plan pays off in the long run. That brings about a lot of certain benefits which we won’t get into right now, but increased loading speed is one of them. The point with WordPress is that you have options – and many of them.
By duplicating your site’s elements on a worldwide network of servers, you are allowing for those elements to be delivered to visitors from a server that is close to their physical location. Since the content is provided by a physically close server, the loading time is reduced dramatically.
By making the code lighter in size and reducing the amount of data in it, you are directly reducing the time it takes for a page to load. To diminish these elements, get rid of extra spaces, comments, and extra line breaks in the code.
Create content that is relevant to the topic
If the content of a page on your website matches the search query well, chances are you will have good rankings for that keyword. Covering all the search phrases you want to have a good ranking for should be one of your top priorities. But merely repeating the target keyword time and time again won’t do the trick. Google is smart like that, and it evaluates the overall relevance of a page. Your text does have to have semantic value, but it also has to contain on-page optimization, which is achieved by creating a content enriched with relevant elements of optimization which will allow a user to better understand the term he or she searched for. Content Relevance is one of the ranking factors Google uses when evaluating a website.
Content Relevance can be achieved through meta elements, like titles
For those simply skimming the text, the titles and subtitles will be among the first things they notice – if not the first. Using a designated keyword in at least one of them is important, as well as using variations of a keyword. That will help the reader understand what the page is about, and the titles should be short, concise, and creative.
Alt text is an important factor in improving the SEO of a website
Having in mind the fact that Google image search accounts for as much as 10.1% of all Google’s search traffic, it’s clear why you should do your best to take advantage of some of that traffic. Besides, alt text helps Google determine the topic of your page. That means at least one of your images should be enriched with an alt text that contains the keyword. It’s one of the best-kept secrets of creating a WordPress landing page with high-impact. And a high-impact page is the one that sells.
Luckily, there are tools that help you check whether all of the images on your website contain alt text. Some are free, while others come with a fee. Considering the goal of using them, as well as their potential, spending money on these tools isn’t a splurge – it’s a necessity.
Meta descriptions can improve the click-through rate for a webpage
With meta description basically being an advertising copy, it’s easy to see how a well-written one can aid in your intent to have more traffic. Even if your rankings stay the same, a compelling meta description will have people landing to your website. To create an excellent meta description, you should use the targeted keyword and also try to be concise and short yet still provide all the information you think a user might want to have.
Submitting your website to all relevant listing websites is a good way to boost the SEO
Also known as a business listing, a citation is pretty much any place online that shows the name, address, and phone number of your company. While there are many websites that display citations, you should be aiming for the most popular ones, such as:
- Google My Business
The fact is that search engines trust relevant business listing sites and they believe to find accurate information there. It’s true that citations alone can’t get your website to reach the ultra-competitive first page of ranking results, but they can greatly help if you are just one step away.
Prevent spam comments
Not only do spam comments annoy your existing and potential clients, but they also rank very poorly with Google. In fact, if the search engines register a lot of seemingly non-connected and spam comments, there’s a very likely chance a page will be flagged and penalized. You can imagine how detrimental that will be for your rankings. That is why you have to prevent the spammers from invading your WordPress website. A great way to keep the spammers away from your website is right at your fingertips, as it comes pre-installed with WordPress and goes by the name of Akismet.
Professionals in the field, such as WP Full Care, will always advise you use this tool in order to prevent spam comments and boost the SEO of your WordPress website.
Create a good linking structure and boost the SEO of WordPress websites
Internal linking is and will always remain one of the best ways to improve the SEO of your website. Not only will your older posts which may have become forgotten by now gain more traffic this way, but it will also feed the search engines with positive signals. Instead of using ‘related posts’ plugin which already provides you with a few suggestions as to which pages and posts you could link to, it would be better to manually choose both anchors and posts.
If you want to highlight the importance of any page, you can always achieve it by linking to it more often. It will give search engines a subtle signal that the post/page in question deserves more user attention. Of course, the strategy for internal links needs to be properly thought-out, otherwise, you may achieve a completely opposite effect.
Great content helps you earn backlinks
Great backlinks on great websites will help your website garner a big number of new visitors. Backlinks do help a specific post rank better, but they also help all other posts on your website. There are many ways to garner meaningful backlinks, and one of the best ones is to simply create relevant content. Content that appeals to a large set of audience is a content that is likely to be linked – repeatedly.
Ultimately, you can always acquire backlinks through outreach. Sometimes engaging content just won’t do the trick and you’ll have to get in touch with other website owners. Your goal is to find sites that are relevant in your line of business but are not your direct competitors – the reason behind that is obvious. Just be patient – this is not a process that will happen overnight.
Incorporate social media sharing in your posts
Sharing your posts on social media and having a presence on relevant outlets will certainly help with real-life users; some of which could transform into potential customers. But, more importantly, proper social media usage will help you boost the SEO of your WordPress website. All the likes or retweets your post gets will send a positive message to search engines as it will signal that your webpage is getting positive reactions from people. And if there’s one thing we’ve learned so far is that you really want to be in Google’s good graces. Positive signals certainly help you achieve that.