How to Add Rotating Testimonials in WordPress

The best way to show off your business’s credibility is to add rotating testimonials in WordPress. Nothing can beat a good word coming from your satisfied customers. Therefore, using rotating testimonials as a marketing tool can help you in many ways. In this article, you’ll find out why testimonials are important and how to add them.

Why should you add rotating testimonials in WordPress?

Marketing on your website is all about turning visitors into customers. You want to give them the information they need to make an informed decision about whether they should make a purchase or not. You want to review and update your website regularly and make your products or services more attractive. As marketing itself went through a massive transition, it made the open line of communication between you and your potential customers essential.

Adding a review on a website
Your customers are your best advertisers!

People simply don’t want to be “sold to” anymore, or at least not in a traditional way. For that reason, testimonials are crucial. Instead of people taking your word for it, you can let your satisfied customers talk instead. A positive word from your happy customers can help you boost sales and raise your brand’s awareness. One of the best ways to achieve this is to add rotating testimonials in WordPress.

Reasons to add rotating testimonials in WordPress

Different researches about customer satisfaction confirm that testimonials are a great way to increase your customers’ trust and ensure more revenue. If you are still not convinced you should add rotating testimonials to your website, the reasons below might change your mind:

  • Build trust – The fact you have testimonials on your website can show potential customers you are a legitimate business that they can trust. You should always aim to have as many testimonials as possible. That way, visitors will assume your company is trustworthy. Adding rotating testimonials is a perfect way to achieve this.
  • They work like referrals – If you have testimonials from other customers displayed on your website, they’ll work as referrals. Thus, they’ll convince your visitors your business is reliable. Consequently, you can expect increased pageviews.
  • Advertisement for your products or services – Customer testimonials can explain how beneficial your product or service is. Examples of how your product or service helped customers in everyday life can act as a perfect advertisement for your business.
  • Creating an emotional connection – Testimonials help potential customers relate to your brand. They create a strong emotional connection that is a powerful tool for attracting new customers.

Three ways to add rotating testimonials in WordPress

Now that we were able to convince you to show off your customers’ testimonials, it’s time to let you know how to do it. Adding rotating testimonials to your website is relatively easy with the help of different WordPress plugins. Further in this article, we’ll introduce you to three simple methods.

Add rotating testimonials in WordPress using WP Testimonials Rotator

As its name says, WP Testimonials Rotator is a plugin that allows you to add rotating testimonials. After you install and activate it, it’s fairly simple to use.

To add rotating testimonials in WordPress you first need to add new testimonial
The first step is to go to your WordPress admin page and add a new testimonial. As you can see in the picture, it’s very simple to do. Once you fill out all necessary details, make sure to save your changes by clicking on ‘publish’.

As you want your testimonials to rotate, you need to add more and you can do this by simply repeating the step we’ve explained above. You can add testimonials to any page on your website.

Simply open the page you want to add your rotating testimonials. By clicking the ‘plus’ add block icon you will bring up the block editor. In the search box, search for the ‘Shortcode’ block and select it once it shows up.

Add the following shortcode to the box [sp_testimonials_slider], save your changes by clicking on ‘publish’ and you’re done. This will make testimonials automatically rotate on your website.

Use Smash balloon to add rotating testimonials in WordPress

Smash balloon is one of the best plugins in the market and over 1.6 million websites use it for adding rotating testimonials. It’s basically a set of social media plugins and allows you to choose which social media testimonials you want to add to your website.

If your customers are already leaving great reviews on Facebook or Twitter, this is a perfect option as it saves you the trouble of copying and pasting new testimonials to your WordPress. They’ll show up automatically!

Once you install, activate this plugin, and connect your social media accounts the testimonials will automatically update whenever a new review is posted. But don’t worry about potential negative reviews showing on your website – you’ll have full control as you’ll be able to filter and moderate which review is visible on your website.

Display custom rotating testimonials using SeedProd

If you like drag and drop plugins, SeedProd is perfect for you. It’s already used by over 1 million websites! It gives you the option to create custom pages and add rotating testimonials in WordPress in a very simple way.

Plugins page in WordPress editor
Have in mind that, if you want to use this plugin, you’ll have to install a Pro version.

After you install and activate this plugin, you should go to SeedProd -> Pages and click on ‘Add New Landing Page’. Next, you’ll get an option to choose among hundreds of professionally designed templates.

When you’ve chosen a template, you’ll be asked to name your page. Once you’re done, click on the ‘Save and Start Editing the Page’ button which will launch the drag and drop builder interface. You’ll be able to see a preview of the template which you can edit however you want. On the left side, you’ll find a selection of blocks you can add to your page.

Adding a customer testimonial is very straightforward. You can do it by simply dragging the ‘Testimonial’ block to a page you want to display it on and the best part is that you can customize the testimonial. You can add images, change the text and adjust all of the display options.

Given that you want your testimonials to rotate, simply click on the ‘Add Testimonial’ button on the left side which will automatically create a rotating block of testimonials on your website. However, you don’t have to leave it the way it is. By clicking on the ‘Carousel Settings’ option, you’ll be able to choose the colors, slider speed, and how the rotating testimonials will display.

The bottom line

We hope we were able to convince you to add rotating testimonials in WordPress and make your website stand out. Remember, your customers are your best advertisers. Their testimonials will help prospective clients understand you better as well as the quality of services you provide. Therefore, make sure that your website has testimonials that show how great you are.

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