How to Add FAQ Schema in WordPress

One of the reasons to add FAQ Schema in WordPress is to improve your ranking positions in search engine result pages (SERPs). By adding FAQ Schema, you are increasing your chance that Google and other search engines will show your frequently asked questions in FAQ-rich results. Which, in essence, is a part of results that is structured a little bit differently. As a result, this will undoubtedly catch the users’ attention which can lead to more traffic to your website.

What is and how to Add FAQ Schema in WordPress

On one side, adding a backend FAQ Schema is a good way to make your content more appealable for search engines. On the other side, the frontend side displayed in search results is more attractive for users that need answers to particular questions. In addition, SEO experts generally advise adding FAQ Schema to increase your chance to appear in People Also Ask results. Nevertheless, it offers the overall benefit of better traffic, increased visibility, and better click-through rates. Whether you are adding FAQ Schema to the back, front, or both ends, there are several effective ways to do it.

Before we show you how to how to Add FAQ Schema in WordPress, let’s first explain what is it.

The “Frequently asked Questions” expression under a magnifying glass.
Many people will look at the FAQ section to find answers.

What is FAQ Schema?

FAQ schema (Frequently Asked Question Schema) is structured data you can include on a website. If Google evaluates it’s convenient to show in the FAQ section, you may get an enhanced listing just below your website result. As we mentioned above, it will help you bring more traffic to your website. However, it’s also a good way to show you are a credible authority on a given subject. Anyone who needs an answer to the related subject will see enriched results which contain common questions and answers. In addition, it may even further increase your exposure because it can help you appear in the popular “People Also Ask” section.

The “Q&A” is carved into a plank of wood.
Don’t confuse FAQ with Q&A since they have different usage.

How to Add FAQ Schema in WordPress

It’s important to understand that there are two important parts when adding FAQ Schema in WordPress:

  • There is a frontend part of the FAQ section that is actually visible to visitors.
  • And there is a backend part of the FAQ structured data, visible only to search engines.

In most cases, adding both sides is a recommendation. However, there are cases when you might want to add only one. As for the adding method, for WordPress, there are several ways to add FAQ Schema.

  • You can add FAQ Schema easily with plugins.
  • Or, you can choose to do it in WordPress without plugins.

Below, you will see some of the most common methods to add FAQ Schema in WordPress.

Add FAQ Schema in WordPress with AIO SEO Pro by All in One SEO Team

All In One SEO plugin is probably one of the most beginners friendly and most post popular WordPress SEO plugins. Many companies are using it to improve their website’s potential and achieve high-ranking positions. However, to add FAQ Schema, you will need a pro version that comes with a price. Despite it’s a paid plugin, it’s probably one of the easiest ways to handle many SEO aspects, so it’s very well worth it. Adding FAQ Schema is quality simple:

  • First, you install and activate the AIO SEO Pro plugin.
  • The next step is to follow the on-screen instructions to properly configure the plugin.
  • After configuration, its menu will appear in WordPress Dashboard.
  • Go to the page where you wish to add Schema and select All In One SEO settings.
  • When you choose Schema type it will allow you to add questions and answers.

In general, these steps are pretty much similar to all FAQ Schema plugins. One difference is that some of them might provide you with additional options to customize, while others will offer you only a default appearance. In most cases, you will also have an option to choose whether to show your FAQ to your readers or not.

Use Yoast SEO for FAQ Structured Data by Team Yoast

Another plugin that can help you add FAQ Schema in WordPress is Yoast SEO. The only prerequisite is that you are using a block editor. Since many administrators and marketers are already using Yoast SEO plugin in their everyday efforts, this can be a convenient free option to add FAQ structured data to your pages. The process is quite self-explanatory. You can add a new FAQ block and there enter all your questions and answers. With a bonus that you can also add an image. However, there is a major downside. Yoast SEO FAQ block doesn’t offer any customization. You will need to add custom code to customize the FAQ appearance.

Add FAQ Schema with Structured Content (JSON-LD) by Gordon Böhme, Antonio Leutsch

This plugin allows you to add content boxes with structured content knowns as JSON-LD markup. In general, there are numerous places where you can generate this data, but the Structured Content (JSON-LD) plugin is probably the easiest and more accessible since it integrates into WordPress already. This is a free plugin many website owners use to add both the frontend FAQ section and the backend JSON-LD schema markup for search engines. Also, you can use it effectively with or without a block editor to add FAQ Schema to your pages or posts.

Ultimate Addons for Gutenberg by Brainstorm Force

If you prefer to use the Gutenberg editor, this plugin can make it easy to add FAQ Schema. In addition to standard JSON-LD markup, you get multiple styles and layout customization options. This is a vast collection of new blocks for your editor. However, you can easily disable blocks you don’t need.

How to Add FAQ Schema without plugins

For this method, you can manually add FAQ Schema code to your pages without plugins. All you need is JSON-LD Schema Generator which is available all over the internet. Usually, you will have to add questions and answers to provided form and it will generate the code. After that, all you need is to copy the code and paste it into the editor. For block editor, paste markup inside a custom HTML block. If you are using a classic editor, paste schema markup at the bottom of your post text editor.

Writing “Approved” word in the air.
Always validate your FAQ Schema if you want to be approved by Google.

Finally, don’t forget to validate your FAQ Schema so it may appear in SERPs. This is an essential step and requires caution, especially if you are using code from generators. If you are using plugins to add FAQ Schema in WordPress, you still need to validate, but it’s a much safer option. Hopefully, if everything is done right, you will be given an opportunity to bring your content closer to your audience.


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