Exit Popup – WordPress plugin

Let us present you with a scenario: you’ve been browsing a website for some time now and you’ve decided it’s time to move on. You’re just about to click out of the page when a popup appears. It’s got just the thing you were looking for – a special discount for your first purchase or a free trial on a service you need or some great material to download. So you stay on the website to look into it. You’ve certainly had this happen to you before because many websites run by WP experts employ this technique to intrigue you into staying on the page. And they do it with the help of exit popup WordPress plugins. So what is an exit popup and how do you get one for your own website? We’re so glad you asked!

What is an exit popup WordPress plugin?

Exit popups are also known as exit intent popups and exit or exit intent overlays (when the popup covers the entire screen). They are a type of popup that shows up when a visitor to your website exhibits certain behavior which may indicate that they are intending to leave the website soon. They typically contain some form of offer that the user cannot resist – usually a discount or a free sample of the service you’re offering. As the name implies, an exit popup WordPress plugin is a plugin you add to your WordPress website to add customizable exit popups to it.

Person typing on a computer.
Stop your customers from clicking out of your website with exit popups.

How do exit popups work?

Exit intent technology is what lies behind exit popup plugins. It’s a way to track your website users’ mouse movement, identify patterns that indicate they are about to leave the website or close the tab and activate an attractive popup when they do in an attempt to entice them into staying on the page. Just like with professional website maintenance, the idea is to attract as many people as possible to your website and make it as attractive as possible for them to stay on your website and come back again once they do leave. Unlike general website improvements, however, exit popups are more targeted specifically at people already on your page.

Why do you need an exit popup WordPress plugin?

Exit popups can contain a variety of messages and do a variety of things. Depending on the kind of website you have and the kind of business you do, they can help you:

  • keep your visitors interested through free demos and trials on your services
  • boost sales and lower cart abandonment rates by offering discounts
  • promote new products, articles and blog posts by suggesting them to the users
  • improve your email marketing success by asking visitors to subscribe to your newsletter
  • market contests, competitions, and lotteries that your visitors can participate in
  • build your social media following by linking to your profiles

These are all good ways to make your services and website more interesting to users, especially those who are new to your business or just casual visitors. And the more attractive your website is, the more visited it will be and the more customers you’ll have! So a good exit popup WordPress plugin can go a long way to building and growing your business.

Person subscribing to a website thanks to an exit popup WordPress.
Growing your subscription list is key to growing your business.

What are the best exit-intent popups WordPress works well with?

One of the most frequently asked questions we get on this topic is which WordPress exit popup free or otherwise is best. Of course, the answer is that it depends. What kind of WordPress website do you have? What kind of service or product do you offer? Is there anything specific that you need to work on and improve? And how much work do you want to put into creating your popups? The answers to all of these questions will affect which plugin works best for you. But to help you start looking, we’ve put together a list of the most popular, most versatile and overall best exit popup WordPress plugins out there!

OptIn Monster

As the tool that popularized exit popups, OptIn Monster is a staple on all top lists of exit technology plugins. There are definitely good reasons for that. It has an intuitive builder that makes creating attractive and unique popups simple and easy. It comes with details stats that will help you judge the success of your popups too. The plugin may not be free, but it’s well worth the investment.


Perfect for increasing your subscription rates and userbase, MailOptin is a free tool with tons of beautifully designed opt-in forms and email templates. It’s super easy to use and doesn’t require any prior experience while still doing a great job of building your mailing list.

Ninja Popups for WordPress

Another premium exit popup WordPress Plugin, Ninja Popups competes with others by offering a truly impressive variety of options. There are more than 60 pre-designed popup themes, more than 70 animation effects, 8 different opt-in types and even an easy-to-use popup builder where you can design your own unique thing instead.

Different popup designs.
Create your own unique popups!


Yeloni is a high-quality free tool that allows you to customize readymade templates into the perfect popups for your website. Arguably its best feature, however, is that you can set up different popups for different triggers. This gives you more to work with than just exit popups.


Like most other exit popup plugins, ThriveLeads allows you to easily create and customize your own perfect exit popup. It also comes with an A/B testing engine and insights on popup performance. But what sets it apart is its SmartExit+ technology which relies on more than mouse movements. So it only shows exit intent popups when certain other conditions are met. This makes it better at targeting visitors who are about to leave and won’t annoy other users with unnecessary popups.

Now that you’ve got the best WordPress exit popup plugin, how do you make the most of it?

Even the very best exit popup WordPress plugin is only as good as you are at using it. So it’s important to learn the do’s and don’ts of exit popups: do design smart in an F-shape, with complementary colors that highlight important text but without too many features that make your popups busy; don’t go popup-crazy and show multiple popups or show popups on all pages because most people find that annoying. With these simple tips and a good tool, you’re sure to find ways to grow your business through exit popups!

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