Best WordPress Footer Design Examples
December 21. 2021
Many people underestimate the importance of WordPress footer design and the impression it leaves on your visitors. We do agree that it definitely isn’t the most glamourous part of your website. However, if you don’t make your footer stand out, you’ll miss out on plenty of key engagement opportunities. In this post, we’ll explain why it’s important you pay attention to the design of your website’s footer and give you examples of different sites that got it right. Now let’s take a look!
The importance of great WordPress footer design
Let’s compare your website with a blog post or an article. You probably know how important introduction and conclusion are for any piece of written content. Introductions give readers information about what the article is about while conclusions provide a valuable summary and the last chance to draw your readers’ attention.
Now think about your website in the same way. Your website’s header would be an introduction as it provides your visitors with information about what they can find on your website. On the opposite side of the page is your footer or in this case, the conclusion. It is as vital as your header as many visitors tend to stay engaged all the way down to the very bottom of the page.
Therefore, you need to carefully choose which things to add to your website’s footer. Further in this post, you can find how to create a footer that will help you make sure your visitors stay interested and engaged.
What makes a great WordPress footer design?
When creating a perfect footer for your website, you need to thoroughly consider what information you want to have displayed. Otherwise, your footer might end up looking cluttered and cause a completely opposite effect to the one you want. Instead of helping you boost the traffic on your website, it can make your visitors want to leave.
Crucial elements to include in your footer
Any great WordPress footer design contains a combination of the following four elements:
- Contact information. Even though you probably already have a dedicated contact page on your website, you still want your contact details displayed in the footer, too. That way, you’ll make it easy for your site visitors to get in touch. Your footer should contain information such as your physical address, email address, and phone number. Or, you can even add a contact form.
- “Key Links” section. One of the key factors to ensure your website’s success is clear and functional navigation. To help the visitors find their way around your website more easily, dedicate a portion of your footer and add important links. As you will have limited space at your disposal, make sure your footer features top-level pages and vital sections. You can even consider creating a site map.
- Call to Action (CTA). This element tells your site visitors which action is required from them and provides them with a simple way to do it. For example, a subscribe or buy now button. You need to be strategic about their placement on your website. The last thing you want to do is put too many as it can be quite off-putting to visitors. Footer is a great place for a CTA. Make sure that it’s concise and simple.
- Social proof. Nowadays, it’s very common to see social proof in the footer of a website. It’s a great way to earn your visitors’ trust! You can add rotating testimonials or logos of your famous clients or websites you’ve been featured on.
WordPress footer design – examples to inspire you
As you can see, creating an effective footer for your website is not challenging. Plus, there are plenty of WordPress automation tools or plugins that can help you make the process even simpler and easier. To inspire you, even more, we’ve done our research and found many WordPress websites with great footers. We’ve selected the top three to present to you as examples of a job well done and you can find them further in this article.
The first footer we’d like to present is from Reader’s Digest. As you can see in the photo below, it contains plenty of information and links their visitors might find useful. From links to their category pages to social media sharing buttons, the Readers’ Digest footer contains all necessary elements that make one footer great.
Another great footer example can be found on the website of a well-known WordPress plugin, WPForms. As the photo below shows, it’s filled with all sorts of useful links that will take you to various parts of the website. This is a great example of how to keep users engaged. For instance, in case the reader has more questions after they’ve reached the bottom of the page, they can most likely find a straightforward answer in the site’s footer.
Even though it seems that the focus is only on key links, this footer includes other elements, too. There is also a call to action in a form of a floating alert bar located across the bottom of the page.
We hope our WordPress footer design tips and examples helped you create a functional and neat footer that will help you keep your visitors engaged and interested. Don’t underestimate the impact great footer has on driving traffic to your website. Instead, focus on making your website’s footer stand out!