Best Keyword Research Tools for SEO in 2020
May 27. 2020
Modern-day SEO could simply not be imagined without keyword research. This process is vital for growing traffic to your website and it’s a tool you should use whether you are trying to kick-start an old blog or create a content strategy for your website. Most importantly, there are many tools that can aid you in keyword research. For that reason, we have decided to compose a guide on the best keyword research tools for SEO in 2020. Our WP Full Care experts have no preferences – these are the five best tools we often recommend to our clients. You are more than welcome to choose the one that will suit your needs best!
5 best keyword research tools for SEO in 2020
1. SEMrush
SEMrush is a well-known tool in the world of SEO. What makes it so useful is the fact that this tool doesn’t just produce a list of keywords – it gives you 5-10 very specific keywords that your competitors are already using. However, it’s SEMrush’s standout features that make this tool something you want to have working on your side. For starters, it can uncover long-tail keywords and equip you with yearly keyword trends. Moreover, it provides access to the complete keyword research toolkit, and it also incorporates keyword difficulty analysis.
When it comes to pricing, SEMrush has four different pricing plans for you to choose from – pro, guru, business, enterprise. The cheapest one starts at $83 per month and is billed annually. You should know that you get a 7-day free trial during which you can decide whether this tool works for you. If it does – great. If it doesn’t, you still have 4 brilliant keyword research tools in 2020 to try out.
2. Google Keyword Planner
If you are looking for something simple yet precise, we see you opting for Google Keyword Planner. While this might be a simple tool with a few basic options, it’s also one of the most accurate tools on the market. How could it not be when the data comes directly from Google? Because Google Keyword Planner makes it easy to locate commercial keywords, it’s been ranked as one of the best keyword research tools for local business websites. As if that weren’t enough, you should also note that this tool is completely free! So if you are just starting out and don’t have an impressive budget to use, this is a good starting point.
3. SpyFu
Have you always wanted to take an insight into your competitor’s keywords and learn the secret of their success? Well, SpyFu will let you learn from your competitors and dig through their most competitive keywords. If you are not sure how this will work out for you (or can’t imagine it), you can try it out for free. Type the URL of the site you want to check and be very careful with your choice – if you wish to check more than one website, you will have to create an account.
Why do we love SpyFu? And what makes it one of the most promising keyword research tools for SEO in 2020? This tool will collect all past data so you can check how your website has fallen or risen in terms of ranking for your keywords. Moreover, you can also check how your competitors are doing in that same department. Trust us – following important statistics and ensuring growth should be a mandatory part of WordPress website maintenance. You don’t want to let yourself fall behind the competition.
4. Ahrefs Keyword Explorer
Ahrefs Keyword Explorer resembles SEMrush in a lot of different ways. Without a doubt, this will be one of the best keyword research tools in 2020 for content creators. For starters, this platform provides a broad keyword report to the user and it generates 1000+ keyword suggestions! Not to mention that it provides unique click metrics that will improve CTR, as well as extensive SERP overview. And there was a good reason we said it resembles SEMrush – just look at its pricing plans.
Ahrefs Keyword Explorer offers four different pricing plans – for freelancers, online marketers, mid-sized organizations, and bigger brands. The prices start at just $82 per month and they do include a trial run. However, this isn’t a free trial we are talking about. You pay $7 for 7 days of using Ahrefs Keyword Explorer. But that’s a small price to pay for boosting the SEO of your website, don’t you think?
5. Long Tail Pro
The world of SEO is a fast-developing one. These days, long-tail keywords are the new standard in the SEO world. Whether you run a niche or a micro-niche site, you might want to try your luck with Long Tail Pro. After all, this tool has gathered something of a cult following in these two respective site-types. Considering the fact that it allows you to easily generate long-tail keywords, as well as provides recommendations for attracting highly convertible organic traffic, we can definitely see why people have fallen in love with Long Tail Pro.
When it comes to the pricing, you once again have a chance to get a 7-day free trial after which you can cancel your subscription. If you decide to continue with the process, you can choose from three different packages – starter ($25 per month), pro ($45 per month), and agency ($98 per month). Assess your needs wisely and choose a package that works best for your needs and budget.
These keyword research tools for SEO will prove their worth
We all know that WordPress is one of the best platforms for SEO. But that fact alone won’t be enough to separate you from the competition – not unless you use one of the best keyword research tools for SEO in 2020. We can’t tell you which one to opt for – only you can decide that. But something tells us you won’t make a mistake no matter which option you end up with.