Best Email Marketing Tools that work with WP

By now, you’ve probably managed to figure out the following statement on your own – digital media is what marketing is all about these days. It doesn’t matter how big or small your business is, you need to have a digital marketing strategy if you wish to make it in today’s world of business. And yes – emails still do the trick here. The benefits of an email marketing campaign are numerous, which is why the WordPress experts of WP Full Care recommend some of the best email marketing tools that work with WP. Using these options as well as the available WordPress plugins can be one of the most cost-effective ways to keep your website visitors updated and engaged at all times. So why not use this great opportunity to easily promote your WordPress website?

a person holding a ceel phone
Email marketing is one of the most cost-effective ways to use online advertising options.

Email marketing 101

Let us start from the very beginning – by explaining what email marketing actually is and how it helps promote your WordPress website. Basically, things are as simple as they sound – doing the email marketing means you send adds/commercial emails about your website via emails to a group of users. Although it might sound like a piece of cake work – don’t think for a second that you’ll be able to do it without the assistance of some of the useful email marketing tools that work with WP, and these come in the form of – you’ve guessed it right – WordPress plugins.

A thing or two about WordPress plugins

As someone who’s already been taking every advantage of a WordPress-based website – or someone who is about to start one soon enough, you are most likely aware of what plugins are. The mighty tools of this CMS, plugins have the power to make your life easier and make your website better – all at once. You have what can be described as an endless scope of options when it comes to choosing which plugins to install and activate in order to improve the performance of your website. And it’s only natural that the community of WordPress developers has come to a solution for your email marketing issues. This solution involves various plugins you can use in order to activate and improve your email marketing campaigns.

a WP new post image
WordPress plugins are the way to promote your new posts with ease.


There’s simply no way to discuss email marketing without mentioning MailChimp. This is what you could call one of the best email marketing tools that work with WP. MailChimp offers a plugin that is a sort of a connection between your WP website and the MailChimp account. Not a Mail Chimp user yet? Don’t worry – it is both easy and free to create a new account. After installing and activating this plugin, you’ll be able to witness it is both user-friendly and it can easily integrate with other form plugins.


Another popular plugin to give you a hand when trying to try out email marketing – Mailster can definitely help promote your website. This is a widely used WordPress plugin. You can use it to build mobile-ready campaigns and also get the often-needed customer support. When it comes to marketing – you want things done professionally and efficiently. This plugin enables you to work on your email marketing strategy with no complications or pitfalls.

HubSpot All-In-One Marketing

What it is that makes HubSpot one of the best email marketing tools that work with WP? It has the ability to gather submissions from any form on your WP website and then add those leads into your CRM. This means you can start claiming them as your loyal customers since the very beginning. There is also a chat tool included, so you can engage with your website visitors. Even if you are not online, you’ll be given the option of deploying bots that can give answers to all those simple questions. There is an upgrade option – if you choose a paid version of this plugin, you may start to email your contacts as soon as they submit their information on the pop-ups.

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There are plugins that you can use to see which of your subscribers have opened your email.


This particular plugin might just be the most well-known when it comes to newsletter plugins. There’s an easy way to import a list of subscribers from your CRM. Also, you can try creating forms and then adding them to your website by using widgets. If you have less than two thousand subscribers – MailPoet is free. Naturally, upgrading will make it much more powerful. What do you get as a premium user? Believe it or not, you can even see which of your subscribers have opened your email – and also which links they’ve clicked on. This does sound simple enough, although you can always opt for getting professionals to handle your WP website maintenance.

Email Subscribers & Newsletters

One of the possible solutions for email marketing is the plugin called Email Subscribers & Newsletters. It might be one of the best WordPress plugins used for this purpose. And it’s definitely a good one to start with. This plugin can provide the help you need in creating and managing lists and sending newsletters. Moreover, it doesn’t require a third-party connection. It includes features such as adding a subscription box to collect email addresses. Also, you can send emails either manually or automatically – upon specific triggers. Whenever a new subscriber signs in, you’ll get a notification so they can receive an automated welcome email. As with some other plugins, you’ll also be given the option of viewing email data.

Choosing the most suitable email marketing plugin

In the end, the choice is all yours. As you can see, there is a number of email marketing tools that work with WP you can choose from. We’ve named some of the most popular ones – but as with anything WordPress-related – available options come in abundance. The main thing to remember is that your email marketing strategy can be significantly improved by using the WP plugins. So do not shy from it, as keeping up with the WP game is the best to learn how to use WordPress properly. And when in doubt, you can always talk to the experts in this niche!


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