Best Backlink Checker Tools – Free & Paid Options

When it comes to search engine optimization (SEO), the past few years have seen a lot of change, but one element that has remained the same is the backlink. It used to be that the more hyperlinks you had, the better your site would rank, but in 2022, it’s all about the quality of those backlinks. But how to be sure you have a backlink that Google won’t recognize as low-quality? By using one of the top backlink checker tools. To help you choose the best one for your needs, our team of WordPress experts did a little bit of digging, and here are their top 3 choices. But first, let’s find out a little bit more about the importance of backlinks.

What are backlinks and why do you need backlink checker tools?

Backlinks are when another website connects to your website or a page on your website from its own website. In a nutshell, it’s a link to your website on another website. Backlinks can come from any website and they were once considered one of the most crucial factors in determining high page rankings. However, as time went on, Google downgraded the importance of backlinks and introduced new signals to determine where a page should be ranked.

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Thoroughly checking your backlinks will help you improve your SEO and consequently boost your ranking on search engine result pages.

There are two types of backlinks:

  1. Dofollow backlinks are links that help with SEO by giving the authority of the site that the link comes from to the site that the link goes to. “Link juice” is the name for this transfer of power. Getting dofollow backlinks will help a website’s domain authority, or domain rating, which in turn helps improve keyword ranking.
  2. Nofollow backlinks or simply “backlink” is a link that doesn’t give the site it links to any authority. In terms of SEO, these links don’t help. However, this doesn’t mean you should avoid adding no-follow links to your WordPress website.

There are plenty of ways to get both dofollow and nofollow backlinks for your WordPress website. However, the process almost always begins with selecting and using one of the backlink checker tools to examine the backlinks already in place for both your website and the websites of your competitors.

What are the best backlink checker tools you can use?

Now that you know what backlinks are and why they are important for your SEO, it’s time to find out what are the best backlink checker programs you can use.

#1 Semrush

When it comes to backlink checker tools, Semrush is the number one we recommend using because it’s one of the most effective keyword research tools available. The best thing about Semrush is that it comes with a variety of options that allow you to examine your as well as your competitors’ backlinks.

Photo of a person researching backlink checker tools on a laptop taken from behind
Before you figure out which one of the backlink checker tools is the right for you, do a little research, and don’t just choose the first one you come across online.

To use Semrush, you’ll need to subscribe and the prices range from $119.95 to $449.95 per month. Once you log into your account, simply navigate to the ‘Backlink Analytics’ menu option, and then type in the name of the website whose backlinks you are interested in analyzing. This will give you access to a ton of information regarding the domain and all backlinks connected to it.

You can also use Semrush to verify links on your website. This will assist you in identifying potential problems, such as poor-quality links (if there are any). In fact, Semrush simplifies this process for you. It actually enables you to view the total number of links that are contained on a page that links to you. Among them, you can easily recognize a spammy website by the fact that the page has hundreds of links.

#2 BuzzSumo

Another one of backlink checker tools to use is BuzzSumo. BuzzSumo offers a free basic version of their platform. However, you can upgrade to BuzzSumo Pro if you want to conduct an in-depth backlink analysis. It costs $99 per month.

BuzzSumo allows you to assess not just your own content but also the content that comes from your competitors. It can massively help you with building your backlink strategy. Plus, it can help you come up with ideas for topics to write about. It’s very simple to use as you’ll only need to type in a term of the domain name. After that, you’ll be able to see content that is the most popular overall for that particular keyword or for that particular domain. You can also see view the content’s backlinks by selecting any one of the results and clicking the link symbol that will appear next to it.

#3 All in One SEO (AIOSEO)

All in One SEO (AIOSEO) plugin makes it very simple to optimize your website for search engines without having you to have any prior knowledge of how to do so or to hire a specialist. It’s definitely worh paying $49.50 per year.

AIOSEO has a function called Link Assistant, which assists you in checking the internal backlinks. Internal backlinks (internal links) are used to connect one page or post to another within a website. AIOSEO Link Assistant can help you improve the quality of the internal links in your WordPress site and raise your SEO score.

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All in One SEO (AIOSEO) is one of the most popular WordPress SEO plugins and the fact that over 3 million websites use it says it all.

AIOSEO can also help you identify orphan pages (pages that have no ties to other parts of the site). On top of it, it provides ideas for building internal links, too. The best part is that the Link Assistant makes it possible to view potential linking opportunities across a variety of blog posts and pages. This will save you a lot of time. But more importantly, it guarantees that you won’t overlook any opportunity to create an internal link that can benefit your website.

Final thoughts on backlink checker tools

We hope you enjoyed reading and that one of the backlink checker tools we’ve presented in this article is the perfect choice for you. Running a successful WordPress website will require a lot of care and dedication and if you’re trying to improve your SEO at the same time, you might feel too overwhelmed to be able to do both of them in the right way. Why don’t you focus on your SEO efforts then and hire an expert WordPress maintenance team to keep your website in great shape? You’ll be able to fully concentrate on boosting your online presence knowing your website is up to speed in every way possible.

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